posts tagged ‘Sensory Explosion

Artists and performers are increasingly creating multisensory pieces that immerse and envelope audiences, who in turn are embracing these one-of-a-kind experiences. In New York, the latest example is the performance and installation tears become… streams become…, a “field of water that harnesses light, reflection, music and sound” by Scottish artist Douglas Gordon and French pianist […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -The Harvard Business Review explores how smart, connected products have “unleashed a new era of competition.” -A new Pew report explores life satisfaction around the world. -McKinsey Quarterly outlines a road map […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. Due to Memorial Day office closures, this double-edition roundup covers items from the past two weeks. -CNN explores how the city of tomorrow might look. -Mary Meeker released her annual Internet Trends […]

Haptic technology—one of our 100 Things to Watch for 2014—uses stimulation like vibrations, small electrical charges or pressurized air to provide touch feedback, extending digital experiences into the physical realm. At the recent Mobile World Congress, Fujitsu showed a prototype tablet that uses ultrasonic vibrations to mimic the feel of textured surfaces, among other effects. […]

Kraft Foods’ Oscar Mayer has been scoring headlines this past week for its branded iPhone alarm app that emits the scent of sizzling bacon, thanks to a plug-in device that delivers the scent. (To receive the gizmo, bacon fans must enter to become one of 4,700 Official Bacon Beta Testers.) The humorous concept is a […]

In an “experimental collaboration” with digital design studio Universal Everything, Radiohead has created an app, PolyFauna, that leads users into an interactive exploration of an atmospheric digital realm. Based around imagery and sounds from “Bloom,” a track on The King of Limbs, the app lets users navigate through various worlds in 360 degrees by tilting […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -An FT special report takes a look at The World in 2014, from economics and politics to health care and architecture. -In line with Mindful Living, one of our 10 Trends for […]

This week we published our 2014 forecast of trends for the near future. Among our 10 Trends is Immersive Experiences: the idea that entertainment, narratives and brand experiences will become more enveloping in a bid to capture consumers’ imagination and attention. Going beyond interactive and multimedia environments, tech brands, retailers, marketers, theater producers and others […]

Recent research from Brigham Young University is garnering buzz for the finding that “Instagram can ruin your dinner,” as BYU’s press release puts it. The study by two marketing professors concludes that overexposure to food imagery on social media increases satiation (a decline in enjoyment with repeated consumption). Thus, explains co-author Ryan Elder, “In a […]

Retail is undergoing a major shift, with brick-and-mortar stores forced to evolve for a digital-commerce age; multiple new ways to buy; the rise of data-based personalization; fast-changing consumer attitudes and habits; and various new technologies continuing to disrupt the status quo. Our latest trend report touches on all these factors, bundling three trends we’ve outlined […]


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