posts tagged ‘Sensory Explosion

Artists and performers are increasingly creating multisensory pieces that immerse and envelope audiences, who in turn are embracing these one-of-a-kind experiences. In New York, the latest example is the performance and installation tears become… streams become…, a “field of water that harnesses light, reflection, music and sound” by Scottish artist Douglas Gordon and French pianist […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -The Harvard Business Review explores how smart, connected products have “unleashed a new era of competition.” -A new Pew report explores life satisfaction around the world. -McKinsey Quarterly outlines a road map […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. Due to Memorial Day office closures, this double-edition roundup covers items from the past two weeks. -CNN explores how the city of tomorrow might look. -Mary Meeker released her annual Internet Trends […]

Haptic technology—one of our 100 Things to Watch for 2014—uses stimulation like vibrations, small electrical charges or pressurized air to provide touch feedback, extending digital experiences into the physical realm. At the recent Mobile World Congress, Fujitsu showed a prototype tablet that uses ultrasonic vibrations to mimic the feel of textured surfaces, among other effects. […]

Kraft Foods’ Oscar Mayer has been scoring headlines this past week for its branded iPhone alarm app that emits the scent of sizzling bacon, thanks to a plug-in device that delivers the scent. (To receive the gizmo, bacon fans must enter to become one of 4,700 Official Bacon Beta Testers.) The humorous concept is a […]

In an “experimental collaboration” with digital design studio Universal Everything, Radiohead has created an app, PolyFauna, that leads users into an interactive exploration of an atmospheric digital realm. Based around imagery and sounds from “Bloom,” a track on The King of Limbs, the app lets users navigate through various worlds in 360 degrees by tilting […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -An FT special report takes a look at The World in 2014, from economics and politics to health care and architecture. -In line with Mindful Living, one of our 10 Trends for […]

This week we published our 2014 forecast of trends for the near future. Among our 10 Trends is Immersive Experiences: the idea that entertainment, narratives and brand experiences will become more enveloping in a bid to capture consumers’ imagination and attention. Going beyond interactive and multimedia environments, tech brands, retailers, marketers, theater producers and others […]

Recent research from Brigham Young University is garnering buzz for the finding that “Instagram can ruin your dinner,” as BYU’s press release puts it. The study by two marketing professors concludes that overexposure to food imagery on social media increases satiation (a decline in enjoyment with repeated consumption). Thus, explains co-author Ryan Elder, “In a […]

Retail is undergoing a major shift, with brick-and-mortar stores forced to evolve for a digital-commerce age; multiple new ways to buy; the rise of data-based personalization; fast-changing consumer attitudes and habits; and various new technologies continuing to disrupt the status quo. Our latest trend report touches on all these factors, bundling three trends we’ve outlined […]


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Things to Watch

  • Bio-responsive spaces
    May 19, 2015 | 4:48 pm

    DynamicSanctuary

    At last week’s Sight Unseen Offsite event in New York, Ford partnered with indie design studio The Principals to create the “Dynamic Sanctuary.” The sanctuary is a sculptural space made out of plastic, Plexiglas and LED lights that connect to a heart rate monitor and fade in and out based on the wearer’s pulse. The space was meant to be a haven from the chaos of daily life and a “poetic metaphor for the design ideas behind Ford’s 2015 Edge vehicle,” said Sight Unseen.

    Continue reading “Bio-responsive spaces” »

  • Rosé’s normcore moment
    May 14, 2015 | 12:21 pm

    Rosé

    As summer nears, once again we’re on the cusp of “rosé season.” While late spring often sees attempts to elevate the red-headed stepchild of the wine world into a product worthy of connoisseurship, this year something different is afoot: a knowing celebration of rosé’s bland charm.

    For perhaps the first time, a wine label is emerging from the self-aware world of Instagram—and, no surprise, it’s a rosé. Continue reading “Rosé’s normcore moment” »

  • Snapchat TV
    May 12, 2015 | 5:25 pm

    Snapchat

    This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

    Continue reading “Snapchat TV” »

  • Virtual reality theme parks
    May 11, 2015 | 4:12 pm

    TheVoid

    Some worry that the coming age of virtual reality could lead to an epidemic of digital shut-ins—why leave the house when you can “be” anywhere with the touch of a button? The Void, however, imagines a social space where virtual reality might draw people together—a 21st century take on the classic video arcade.

    Continue reading “Virtual reality theme parks” »

  • Intangibles
    May 7, 2015 | 6:37 pm

    Intangibles

    How much would you pay for a snap? A voicemail?

    Walker Art Center in Minneapolis has launched an online shop that could be considered a conceptual art piece itself. The shop sells what Walker calls “intangibles”—ephemeral, digital commodities such as personalized ringtones or custom avatars to use on social media. Prices range from $1.99 to nearly $4,000, for a virtual ocean-view property on the platform Second Life.

    Continue reading “Intangibles” »

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm

    Clarks

    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo small

    Video is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

    Continue reading “Tindergram” »

  • Everlane’s Transparent City series
    April 8, 2015 | 2:33 pm

    Everlane LA

    “We call it Radical Transparency,” says e-tail startup Everlane. The company, known for its luxe basics, was built on the principle of disclosing production costs and keeping markups as low as possible. Now, Everlane has launched the Transparent City tour, a first-of-its-kind look at the inner workings of like-minded local companies. The kickoff event in LA brought guests behind the scenes with local bloggers, designers and chefs to learn about their creative inspiration. And, perhaps the culmination of the week — Everlane invited a select few on a tour of their factory, sharing the garment construction process from start to finish. The tour had a 300-person waitlist.

    Continue reading “Everlane’s Transparent City series” »

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