posts tagged ‘social commerce

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view this week’s edition here: http://flip.it/J6FjO -The relationship between humans and machines is getting redefined as the line between the two blurs, according to Gartner’s 2013 “Hype Cycle” report, via the FT. -As a consortium of tech […]

Everything Is Retail, as we outline in our 10 Trends for 2013: Shopping is becoming a value exchange that can play out in new and novel ways. Increasingly, almost anything can be a retail channel—even a hashtag. The Amex Sync initiative lets American Express customers sync their credit card and Twitter account, then simply tweet […]

-The Wall Street Journal‘s third annual “Next Big Thing” listing ranks the top 50 venture capital–backed startups. -An Economist special report on India argues the country is unprepared for its impending urban boom and looks at why growth is slowing, among other articles. -3D printing has the potential to dramatically change the world of medicine […]

Online clothes shopping has come a long way from the beginnings of the Internet, when consumers were split between seeing it as the ultimate in convenience (infinite inventory without leaving home!) or a big waste of time (endless scrolling through products! And why buy without trying on?). More than ever, new technologies and strategies are […]

It’s one thing for a brand to have millions of followers on Twitter; it’s another to have that army doing some work for you. American Express recently started offering a credit to customers who tweet an Amex-related promotion (e.g., #AmexWholeFoods, to receive $25 off a $75 purchase at Whole Foods). U.K.-based Park Resorts, similarly, is […]

-A digital divide between countries is widening, according to the World Economic Forum’s annual Global Technology Report, with the BRICs still lagging behind North America and the Nordic nations, as the FT reports. -McKinsey argues that global pharma companies are failing to fully capitalize on Brazil’s growing middle class. -The number of people living solo […]

-Major luxury brands enjoyed a “blockbuster” 2011 and expect an even better 2012, according to The Wall Street Journal, as “emerging markets power seemingly relentless demand.” The Journal also reports that Chinese consumers are losing interest in fakes, a shift that’s driving expansion plans in China among foreign companies. -“Down and out” is becoming the […]

This week, Google debuted Search plus Your World, which tailors search results to users’ Google+ interests and connections. In some corners of the Internet, it was “instantly reviled,” as PCWorld notes. According to research, while many consumers on the one hand appreciate information tailored to their preferences, a substantial proportion also say they prefer to […]

Earlier this month the comedian Louis C.K. announced he would sell a concert video directly to fans online for $5. The novel idea has been a hit: Grosses have already topped $1 million. Watch for more such moves as new distribution models, technologies and consumer habits translate to bypassing the traditional middleman between content creators […]

Check-ins have gone beyond physical locations for some time, with apps like Miso and GetGlue letting people check in to TV shows to enable a social viewing experience. Now GetGlue users are being incentivized to check out the fall TV schedule in a partnership that includes Entertainment Weekly and Gap. When viewers check in to […]


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  • Bio-responsive spaces
    May 19, 2015 | 4:48 pm

    DynamicSanctuary

    At last week’s Sight Unseen Offsite event in New York, Ford partnered with indie design studio The Principals to create the “Dynamic Sanctuary.” The sanctuary is a sculptural space made out of plastic, Plexiglas and LED lights that connect to a heart rate monitor and fade in and out based on the wearer’s pulse. The space was meant to be a haven from the chaos of daily life and a “poetic metaphor for the design ideas behind Ford’s 2015 Edge vehicle,” said Sight Unseen.

    Continue reading “Bio-responsive spaces” »

  • Rosé’s normcore moment
    May 14, 2015 | 12:21 pm

    Rosé

    As summer nears, once again we’re on the cusp of “rosé season.” While late spring often sees attempts to elevate the red-headed stepchild of the wine world into a product worthy of connoisseurship, this year something different is afoot: a knowing celebration of rosé’s bland charm.

    For perhaps the first time, a wine label is emerging from the self-aware world of Instagram—and, no surprise, it’s a rosé. Continue reading “Rosé’s normcore moment” »

  • Snapchat TV
    May 12, 2015 | 5:25 pm

    Snapchat

    This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

    Continue reading “Snapchat TV” »

  • Virtual reality theme parks
    May 11, 2015 | 4:12 pm

    TheVoid

    Some worry that the coming age of virtual reality could lead to an epidemic of digital shut-ins—why leave the house when you can “be” anywhere with the touch of a button? The Void, however, imagines a social space where virtual reality might draw people together—a 21st century take on the classic video arcade.

    Continue reading “Virtual reality theme parks” »

  • Intangibles
    May 7, 2015 | 6:37 pm

    Intangibles

    How much would you pay for a snap? A voicemail?

    Walker Art Center in Minneapolis has launched an online shop that could be considered a conceptual art piece itself. The shop sells what Walker calls “intangibles”—ephemeral, digital commodities such as personalized ringtones or custom avatars to use on social media. Prices range from $1.99 to nearly $4,000, for a virtual ocean-view property on the platform Second Life.

    Continue reading “Intangibles” »

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm

    Clarks

    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo small

    Video is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

    Continue reading “Tindergram” »

  • Everlane’s Transparent City series
    April 8, 2015 | 2:33 pm

    Everlane LA

    “We call it Radical Transparency,” says e-tail startup Everlane. The company, known for its luxe basics, was built on the principle of disclosing production costs and keeping markups as low as possible. Now, Everlane has launched the Transparent City tour, a first-of-its-kind look at the inner workings of like-minded local companies. The kickoff event in LA brought guests behind the scenes with local bloggers, designers and chefs to learn about their creative inspiration. And, perhaps the culmination of the week — Everlane invited a select few on a tour of their factory, sharing the garment construction process from start to finish. The tour had a 300-person waitlist.

    Continue reading “Everlane’s Transparent City series” »

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