posts tagged ‘Social Good

After years of Millennial obsession, Gen Z is emerging as a welcome new focus for brands, researchers and marketers. “Finally,” is the resounding sentiment. “Something new to talk about!” i-D magazine has launched “how generation z will change the world,” a series of articles, photos and calls to arms. Meanwhile, Dazed & Confused’s new cover […]

JWT: The Circular Economy (June 2014) from JWTIntelligence Among some of the world’s top corporate leaders, there’s a growing understanding that traditional business models—built on the presumption of unlimited and cheap natural resources—must be reworked for 21st century realities. Our latest trend report outlines the alternative model that’s taking shape and how brands across categories […]

New research by Nielsen finds that consumers are growing more likely to use their purchasing power to support the greater good—or at least, they’re more likely to make this claim. A majority (55 percent) of 30,000-plus people across 60 countries surveyed said they would be willing to pay more for products and services from companies […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -These days the Cannes Lions festival is as much about technology and a broader business agenda as it is about creativity, reports The Wall Street Journal. -The New York Times Magazine proclaims, […]

Last year’s launch of Fairphone, an ethically sourced and produced mobile phone, put a spotlight on the raw materials in our digital devices. Currently taking orders for a second batch of 35,000 phones, the Dutch company ensures that minerals come from conflict-free areas so they’re not helping to fund armed groups. Now a two-minute spot […]

The enormous potential of wearable technology beyond the realm of fitness tracking is only beginning to be realized. One area to watch for is in personal safety. The Guardian Angel, created by JWT Singapore in support of the Association of Women for Action and Research (AWARE), is a chic accessory designed to help women and […]

10 Overriding Themes from SXSW (March 2014) from JWTIntelligence “How much do you still wonder about the world around you? What is your level of curiosity?” astrophysicist Neil deGrasse Tyson asked during his keynote at this year’s SXSW Interactive. The host of the new Cosmos: A Spacetime Odyssey reignited a rapt audience’s sense of curiosity—pointing […]

At the Mobile World Congress in Barcelona last week, Mark Zuckerberg showcased his Internet.org initiative, which aims to bring Web connections to underserved people in developing regions. Of the world’s 7 billion people, roughly 4.3 billion are not connected to the Web, missing out on the many benefits connectivity can bring, according to a Deloitte […]

As outlined in our 10 Trends for 2014, the mobile device is becoming a gateway to opportunity, helping consumers in emerging markets improve their lives by providing access to financial services, education, health care and more. While researching this trend, we spoke to Chris Locke, then-managing director of Mobile for Development, a division of the […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -Fast Company publishes its annual “Most Innovative Companies” issue. -A 24-country study by Pew examines rising adoption of mobile phones and the Internet by people in emerging nations. -A new Nielsen report […]


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