posts tagged ‘sports

-As the live streaming battle heats up between tech darling Meerkat and Twitter-backed newbie Periscope, marketers weigh in on the pros and cons of each. -Vice considers the privacy implications of Periscope. -Forbes offers a robust list of business and marketing software trends for the year, from the growth of cybercrime to more companies harnessing […]

Kids will slide through a “Tunnel of Terror” and get slimy on “Mount Mud” in Tough Mudder’s new obstacle course for the 7-12 set. The endurance-challenge purveyor is partnering with European soft drink brand Britvic on Fruit Shoot Mini Mudder, with events planned for the U.S., the U.K. and Ireland. The concept caters to parents […]

The city is the new terrain for Nike’s rebranded all-conditions gear, now named NikeLab ACG. Taking a cue from the urban exploration trend (“urbex”)—which involves venturing into unseen and generally off-limits structures and documenting the adventure—Nike says that “For today’s athletes, the city is the ultimate landscape,” complete with “modern obstacles” and many microclimates. Images […]

As spotlighted in our 10 Trends for 2014 report, people are becoming more interested in Mindful Living, including the notion of eating more mindfully. And with consumers showing declining interest in dieting, the idea of “intuitive eating”—paying closer attention to the body’s hunger signals rather than following a strict regimen—has been steadily gaining traction. Recent […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -Rising consumer demand in sub-Saharan Africa is “driving hopes that Africa will emerge as a success story … comparable to the rise of the East Asian Tigers in the second half of […]

As we’ve noted, the 2014 World Cup will be the first truly mobile tournament, with smartphone-equipped fans keeping up with the action wherever they are. Viewers are also using their phones to discuss the action, a habit that looks likely to help make this World Cup the biggest social media event ever, as Reuters and […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -The Wall Street Journal highlights four takeaways from the Cannes Lions Festival of Creativity, while a columnist for The Drum outlines his five takeaways from the festival. -The Wall Street Journal notes […]

While governments are still figuring out how to regulate and classify bitcoin and other cryptocurrencies, more mainstream brands are beginning to accept it as a form of payment, including most recently Expedia (hotel bookings only for now) and Dish Network. Overstock.com, which began accepting bitcoins at the beginning of the year, has processed $1.6 million […]

The 2014 World Cup will be the first truly mobile tournament: Fans around the world will be watching on their smartphones, keeping up with the action during work, on the go, while catching other fare with family and friends. A lot has changed in the four years since the World Cup was in South Africa—indeed, […]

Americans are now largely open to seeing LGBT characters or couples in ads, as recent JWT research confirmed, and thus “advertising is coming out of the closet, with visible and innovative LGBT Pride campaigns from a diverse range of brands,” writes GLAAD’s Rich Ferraro in Brandchannel. One of the more notable campaigns this Pride month […]


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