posts tagged ‘survey

Japan is deeply admired in Asia’s emerging economies, particularly in Southeast Asia, and Japanese brands seeking growth amid a sagging domestic economy should take note, a new report from J. Walter Thompson Asia Pacific has found. While consumption lags at home, rising wealth across the region is leading to greater demand for Japanese products. “Japanese […]

A recent report from EY and Harris Interactive has found that the pendulum may be swinging the other way for working parents. In a global survey including 1,208 US adults, US men were more likely than women to say they’d scale back their careers for the sake of family. Sixty-seven percent of men have changed […]

American Millennials came under the microscope last week at a daylong event in New York hosted by youth market research firm Ypulse. While generalizations characterize much of the conversation around Millennials, this cohort is more nuanced than people think, Ypulse argued. The firm presented results of a March 2013 survey that segments Americans ages 13-31 […]

Our May trend report takes a close look at FOMO, a four-letter acronym that has come to so fittingly characterize our radically transparent, real-time, one-upping, hashtag-ridden and, let’s face it, generally overwhelming world. For those unfamiliar with the expression, that’s Fear Of Missing Out, the uneasy and sometimes all-consuming feeling you’re missing out—that your peers […]

In our April trend report, we take a look at how mobile devices, real-time connectivity, social networking and the growing expectation of instant gratification are rapidly changing the travel experience. Today’s travelers are different from those even a few years ago. They’re tech-enabled, with infinite information at their fingertips, and they’re driven to share experiences […]

As a companion to our 88-page trends forecast for the year ahead, we’ve created a 2-minute teaser video that gives a quick rundown of our 10 trends. Special thanks to The Nursery, which made this video come to life. Credits Produced and directed by Kerri Doherty and Sean Stewart Animated by Josh Burggraf and Will […]

Today we released our sixth annual year-end forecast of key trends that will shape or significantly impact consumer behavior in the year ahead. An overriding theme in our 2011 report: technology, which is driving many of our trends and at the center of others. As devices become deeply ingrained in people’s lives, we’re seeing technology […]

Just yesterday we introduced our report on working women in Mexico. The report reflects the results of a quantitative online study of 422 Mexican working women ages 18 and older. For women around the globe, balancing work life with home life has always proved challenging—especially when children enter the equation. (Our white paper with Advertising […]

Late last month, I delivered a presentation on working women in Mexico at the International “Ideas to Grow” summit held by the AMAP (Mexican Association of Advertising Agencies). The presentation, which was based on a study JWT conducted in partnership with AMAP, explored women’s attitudes, behaviors and anxieties related to the workplace and work-home life […]


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