posts tagged ‘survey

American Millennials came under the microscope last week at a daylong event in New York hosted by youth market research firm Ypulse. While generalizations characterize much of the conversation around Millennials, this cohort is more nuanced than people think, Ypulse argued. The firm presented results of a March 2013 survey that segments Americans ages 13-31 […]

Our May trend report takes a close look at FOMO, a four-letter acronym that has come to so fittingly characterize our radically transparent, real-time, one-upping, hashtag-ridden and, let’s face it, generally overwhelming world. For those unfamiliar with the expression, that’s Fear Of Missing Out, the uneasy and sometimes all-consuming feeling you’re missing out—that your peers […]

In our April trend report, we take a look at how mobile devices, real-time connectivity, social networking and the growing expectation of instant gratification are rapidly changing the travel experience. Today’s travelers are different from those even a few years ago. They’re tech-enabled, with infinite information at their fingertips, and they’re driven to share experiences […]

As a companion to our 88-page trends forecast for the year ahead, we’ve created a 2-minute teaser video that gives a quick rundown of our 10 trends. Special thanks to The Nursery, which made this video come to life. Credits Produced and directed by Kerri Doherty and Sean Stewart Animated by Josh Burggraf and Will […]

Today we released our sixth annual year-end forecast of key trends that will shape or significantly impact consumer behavior in the year ahead. An overriding theme in our 2011 report: technology, which is driving many of our trends and at the center of others. As devices become deeply ingrained in people’s lives, we’re seeing technology […]

Just yesterday we introduced our report on working women in Mexico. The report reflects the results of a quantitative online study of 422 Mexican working women ages 18 and older. For women around the globe, balancing work life with home life has always proved challenging—especially when children enter the equation. (Our white paper with Advertising […]

Late last month, I delivered a presentation on working women in Mexico at the International “Ideas to Grow” summit held by the AMAP (Mexican Association of Advertising Agencies). The presentation, which was based on a study JWT conducted in partnership with AMAP, explored women’s attitudes, behaviors and anxieties related to the workplace and work-home life […]


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Things to Watch

  • The sharing economy grows up
    March 3, 2015 | 3:30 pm

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    Uber recently signed a partnership with mega luxury hotel line Starwood—for every dollar a Starwood loyalty customer spends on Uber, they’ll earn a point toward free rooms and other perks.

    Continue reading “The sharing economy grows up” »

  • Digital immersive exercise
    February 25, 2015 | 4:04 pm

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    Equinox’s new revved-up cycle class speaks to a growing exercise trend—digital immersion. This month the gym brand unveiled Pursuit, an immersive cycling concept, to limited U.S. gyms. Equinox describes the program as “an immersive studio cycling experience that uses groundbreaking gaming and data visualization to drive competition and inspire peak performance.”

    Continue reading “Digital immersive exercise” »

  • Science fare
    February 20, 2015 | 2:07 pm

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    The worlds of science, gastronomy and art are continuing to cross-pollinate—from edible conceptual art to molecular gastronomy “lab cafés” to synesthetic dining events. Café ArtScience in Cambridge, Mass., is a recent example. Opened late last year by David Edwards, a Harvard engineering professor, the café serves whiskey “fogs” through a special carafe that turns the liquor into vapor (which means consumers don’t take in any of the calories and feel none of the intoxicating effects).

    Continue reading “Science fare” »

  • Aman’s authentic-luxe travel
    February 11, 2015 | 1:06 pm

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    As travelers continue to seek out authentic and unique experiences, hospitality brands keep raising the bar on hyper-localized offerings and exceptional access. Aman, for instance, is introducing a phinisi-style sailing ship in Indonesia, marrying the brand’s ultra-luxe sensibility with regional tradition. With an outdoor lounge and bar, the option to travel by motor, and air-conditioned cabins, the ship brings every modern comfort to an age-old means of navigating the Indonesian archipelago. Another Aman property, meanwhile, offers a dip into paleontology: Guests at Amangiri in southern Utah can join an official dig at the Grand Staircase-Escalante National Monument, working alongside fossil experts for a half-day. The cost of getting one’s hands dirty starts at $600. (Resulting Instagram images: priceless.) —Marian Berelowitz

    Image credit: Aman

  • Adidas’ ‘virtual line’
    February 5, 2015 | 6:55 pm

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    Adidas’ new Confirmed app cleverly harnesses the fervor of collectors who normally line up for limited-edition shoes, moving fans onto a mobile platform. App users create an account, then get push notifications when hot new releases are on the way. Interested buyers in a given metro area—only New York City at launch—indicate their size and, if approved, receive details on where and when to pick up the shoes. An Adidas exec calls it a “virtual line.” In addition to collecting data on these super-fans, the app lets Adidas control which influencers get various styles, drives traffic to selected stores, builds additional buzz and cuts out secondary-market sellers armed with bots that secure advance orders. —Marian Berelowitz

    Image credit: Bloomberg

  • Adventurous play
    February 4, 2015 | 1:09 pm

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    Kids will slide through a “Tunnel of Terror” and get slimy on “Mount Mud” in Tough Mudder’s new obstacle course for the 7-12 set. The endurance-challenge purveyor is partnering with European soft drink brand Britvic on Fruit Shoot Mini Mudder, with events planned for the U.S., the U.K. and Ireland. The concept caters to parents looking to pry kids away from screens and get them moving—there’s now a CrossFit offshoot for kids, starting with preschoolers—in ways that are challenging and fun.

    Continue reading “Adventurous play” »

  • Rivals joining forces
    January 26, 2015 | 7:19 pm

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    Not long ago, a collaboration between two rival companies would have been seen as a counterintuitive and perhaps desperate measure. In 2015, however, BMW’s partnership with Volkswagen on fast-charging electric vehicle stations makes the automakers look self-confident, open and serious about sustainability and the common good.  Continue reading “Rivals joining forces” »

  • Virgin Hotels
    January 21, 2015 | 1:42 pm

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    Taking a cue from private clubs like Soho House—which now has outposts from Berlin to Chicago and Toronto—and cool hotel hangouts like the Ace, the first hotel under Virgin’s affordable-meets-aspirational banner houses a Commons Club. Offering “exclusivity for all,” the Commons hosts a “roundtable of ideas and indulgence” at a nightly social hour and includes a restaurant, bar and study area. Virgin marketing also taps into easyHotel lingo with the promise of no surprise fees and free wi-fi.

    Continue reading “Virgin Hotels” »

  • Google’s Ara phone
    January 16, 2015 | 11:51 am


    A new video from Google shows the latest prototype of its modular phone, which will launch this year in Puerto Rico. Project Ara emphasizes personalization—“What if you could make thoughtful choices about exactly what your phone does, and use it as a creative canvas to tell your own story?”—but the sustainability implications are also important.

    Continue reading “Google’s Ara phone” »

  • Nike taps into urban exploring
    January 5, 2015 | 1:13 pm

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    The city is the new terrain for Nike’s rebranded all-conditions gear, now named NikeLab ACG. Taking a cue from the urban exploration trend (“urbex”)—which involves venturing into unseen and generally off-limits structures and documenting the adventure—Nike says that “For today’s athletes, the city is the ultimate landscape,” complete with “modern obstacles” and many microclimates. Images show an intrepid explorer on a rooftop amid skyscrapers. The urban environment is now as challenging, intriguing and adventurous as the natural landscape.

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