posts tagged ‘sustainability

-While many traditional fashion brands struggle, athleisure is having a major moment, per BuzzFeed. -People are far more likely to watch video ads on mobile than on desktop, according to YouTube. -The Washington Post explores “lecture capture” tech—basically a DVR for college—and whether it will revolutionize or ruin the education system. -Business of Fashion contemplates […]

-“Now is the perfect time to be a female entrepreneur,” says TechCrunch. -Business of Fashion explores the oft-overlooked $17 billion plus-size fashion industry. -TechCrunch looks at why huge tech companies have been snatching up tiny, nimble startups. -In the not-too-distant future, thanks to wearables, companies will have access to the most intimate parts of our […]

James Wallman’s influential new book Stuffocation charts how as a society we’re increasingly moving away from “stuff” to experience as a priority. The book details how we can lead happier, more sustainable lives by ending our love affair with possessions, and contextualizes our changing relationship with commodities across the century. A British author and futurist […]

-“There is no more social media—just advertising,” declares Ad Age. -The Verge hails the return of the album. -Venture capitalists are flocking to India, hoping to find a successor to China’s retail giant Alibaba, reports The Wall Street Journal. -TechCrunch explores the potential in mobile for enterprise. -An Adweek infographic compares what Millennials and Gen […]

They came, they heard, they ate tacos…. This year’s SXSW Interactive was bigger than ever, with more than 33,000 attendees and hundreds of panels, workshops and brunches. Our latest report highlights key themes and insights from the festival, including brand examples and takeaways for the future. Artificial intelligence caused a huge buzz at this year’s […]

This article is the first of several penned by JWTIntelligence director Lucie Greene for Campaign U.S. Read the original article here and follow more of Campaign’s SXSW coverage here. Last year’s SXSW Interactive was cursed by cold rain of biblical intensity. Day after day, the nerds were pummeled by diagonal sheets of rain or stark […]

-2015 is the year of positivity (at least in ads), per Adweek. -“Beware the pretty people,” says TechCrunch in an exploration of tech’s changing landscape. -MediaPost spotlights Hispanic Gen Zers and how they’ll change the consumer landscape. -BBC explores Gen Z’s tech addiction and what it will mean for the workplace. -Instagram remains the fastest-growing […]

One of the macro trends in our 10 Years of 10 Trends report is Food as the New Eco Issue—the idea that consumers are coming to better understand how their food choices affect the environment. We talked to Mark Driscoll, head of food at Forum for the Future, about what’s driving this change, which companies […]

Younger generations place more emphasis on health and sustainability in food purchases, and are willing to put their money where their mouth is, according to a recent Nielsen study. The study found that 31% of Gen Z (and 29% of Millennials) were willing to pay a premium for healthy foods, compared with 23% of Boomers […]

Consumers are adding sustainability to a growing list of considerations that include nutrition, provenance and fair labor practices, and looking for products and brands that can meet all these criteria simultaneously. As a result, they’re becoming “educated eaters,” learning how food is cultivated, raised or caught. In the three years since we first surveyed American […]


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  • Food literacy
    May 28, 2015 | 1:07 pm

    Food Education

    Childhood obesity and poor nutrition are endemic in low-income communities throughout the developed world. Solutions based on healthier school lunches and better access to grocery stores have helped, but progress has been slow. Now, nutrition advocates are turning to a new tool: education.

    Outreach tools in this new movement go beyond the classroom, from celebrity chef campaigns to non-profit restaurants. Continue reading “Food literacy” »

  • Bistro In Vitro
    May 26, 2015 | 3:59 pm

    In Vitro Ice Cream

    A new virtual restaurant is serving up “food for thought,” using design to explore a range of possible futures for human interaction with meat. The project, dubbed Bistro In Vitro, takes the far-out idea of in-vitro meat and situates it within the world of online gastronomy as we know it—amid menus, chef interviews, critical reviews and the like.

    Continue reading “Bistro In Vitro” »

  • Bio-responsive spaces
    May 19, 2015 | 4:48 pm

    DynamicSanctuary

    At last week’s Sight Unseen Offsite event in New York, Ford partnered with indie design studio The Principals to create the “Dynamic Sanctuary.” The sanctuary is a sculptural space made out of plastic, Plexiglas and LED lights that connect to a heart rate monitor and fade in and out based on the wearer’s pulse. The space was meant to be a haven from the chaos of daily life and a “poetic metaphor for the design ideas behind Ford’s 2015 Edge vehicle,” said Sight Unseen.

    Continue reading “Bio-responsive spaces” »

  • Rosé’s normcore moment
    May 14, 2015 | 12:21 pm

    Rosé

    As summer nears, once again we’re on the cusp of “rosé season.” While late spring often sees attempts to elevate the red-headed stepchild of the wine world into a product worthy of connoisseurship, this year something different is afoot: a knowing celebration of rosé’s bland charm.

    For perhaps the first time, a wine label is emerging from the self-aware world of Instagram—and, no surprise, it’s a rosé. Continue reading “Rosé’s normcore moment” »

  • Snapchat TV
    May 12, 2015 | 5:25 pm

    Snapchat

    This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

    Continue reading “Snapchat TV” »

  • Virtual reality theme parks
    May 11, 2015 | 4:12 pm

    TheVoid

    Some worry that the coming age of virtual reality could lead to an epidemic of digital shut-ins—why leave the house when you can “be” anywhere with the touch of a button? The Void, however, imagines a social space where virtual reality might draw people together—a 21st century take on the classic video arcade.

    Continue reading “Virtual reality theme parks” »

  • Intangibles
    May 7, 2015 | 6:37 pm

    Intangibles

    How much would you pay for a snap? A voicemail?

    Walker Art Center in Minneapolis has launched an online shop that could be considered a conceptual art piece itself. The shop sells what Walker calls “intangibles”—ephemeral, digital commodities such as personalized ringtones or custom avatars to use on social media. Prices range from $1.99 to nearly $4,000, for a virtual ocean-view property on the platform Second Life.

    Continue reading “Intangibles” »

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm

    Clarks

    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo small

    Video is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

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