posts tagged ‘SXSW

They came, they heard, they ate tacos…. This year’s SXSW Interactive was bigger than ever, with more than 33,000 attendees and hundreds of panels, workshops and brunches. Our latest report highlights key themes and insights from the festival, including brand examples and takeaways for the future. Artificial intelligence caused a huge buzz at this year’s […]

-Live streaming apps, connected cars, gaming hashtags and AI were big at this year’s SXSW Interactive, but, as Digiday notes, the real star of the festival was humans. -Fast Company presents “The World-Changing Ideas of 2015.” -Travel is increasingly mobile, with 1.5 billion boarding passes expected to be delivered via mobile by 2019, per eMarketer. […]

This article is the third installment of JWTIntelligence director Lucie Greene’s SXSW diary for Campaign U.S. Read the original article here and follow more of Campaign’s SXSW coverage here. The challenge of being in the futurist biz is that you can get quite jaded about events like SXSW Interactive. Since you’re in this stuff all […]

This article is the second installment of JWTIntelligence director Lucie Greene’s SXSW diary for Campaign U.S. Read the original article here and follow more of Campaign’s SXSW coverage here. It’s a curious thing with events like SXSW Interactive: The ambient, unconscious trends can be just as telling as the ones being touted and discussed in […]

This article is the first of several penned by JWTIntelligence director Lucie Greene for Campaign U.S. Read the original article here and follow more of Campaign’s SXSW coverage here. Last year’s SXSW Interactive was cursed by cold rain of biblical intensity. Day after day, the nerds were pummeled by diagonal sheets of rain or stark […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -Coverage of SXSWi included reports on marketers’ focus on the Internet of Everything, in Mashable; the increasingly international makeup of the scene, in The New York Times; the rising focus on technology […]

As part of the SXSWi festival in Austin, our own Ann Mack, director of trendspotting, spoke today on the panel “Embracing Analog: Why Physical Is Hot,” which examined the increasing embrace of analog, what’s driving it, the ways in which it’s manifesting in culture and what it means for marketers. She was joined by Frank […]


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