posts tagged ‘television

2016 may be the year of the Snapchat election. In late April, the startup hired top CNN political correspondent Peter Hamby as Head of News. And the media is abuzz with Snapchat’s recent job postings calling for “political junkies and news aficionados” to cover the election.

-MakerBot, 3D printing’s most visible brand, has closed all its stores. Is the industry due for a reckoning? Via Vice. -Can the global fashion industry respond to a $31bn opportunity in Africa? Business of Fashion investigates. -Whole Foods will launch a lower-priced chain aimed at delivering healthy food to millennials, reports NPR. -Virtual reality headsets […]

Mennah Ibrahim joined J. Walter Thompson in autumn 2010, heading up the newly established Brand Intelligence team across the agency’s network in the MENA region. In this role, Ibrahim, a self-described “genuine peoples’ enthusiast,” has written widely on consumer intelligence and category knowledge. In 2013, Ibrahim launched an annual trend report that helps brands and […]

-Chipotle has become the first major restaurant chain to ban genetically modified ingredients, according to The New York Times. -However, New York magazine points out that Chipotle’s decision may only add consumer confusion surrounding GMOs. -Nielsen takes a global look at the future of technology and personalized recommendations in the grocery store. -The Vatican calls […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -We’re entering a “new golden age for marketing,” says McKinsey Quarterly, as marketers boost their precision, broaden their scope, move more quickly and tell better stories. -In “The Next Internet Is TV,” […]

The Social Efficacy Index, from the J. Walter Thompson Analytics team, is a social forecasting tool that monitored all the Super Bowl ads using a custom sentiment metric to validate whether the investment by marketers paid off. Determined to find a measure of social performance that’s an indication of future business performance, I’ve been tracking […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -We Are Social’s annual Digital, Social & Mobile report—a compendium of global stats—offers extensive insight into the state of all things digital. -The 16 trends Andreessen Horowitz is watching, outlined by Quartz. […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -YouGov releases its 2014 brand rankings. -More trends and wrap-up from CES 2015, from USA Today, Google’s Think newsletter and our own Lucie Greene. -Campaign explores the year ahead for adland. -“The […]

CES 2015 wrapped up about a week ago: the stands packed, the carpets rolled up, the hangovers nursed at Las Vegas’ McCarran Airport—until the next conference rolls into town. I wrote about my experiences in a diary for Campaign’s U.S. edition, which you can find here. This is an extended summary: The presence and the […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. Due to year-end office closures, this double-edition roundup covers items from the past three weeks. -Our own Lucie Greene writes about some CES highlights in Campaign; Fast Company, Wirecutter and ZDNet are […]


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