posts tagged ‘the devil wears packaging

Two of the commercials that ran during Sunday’s Super Bowl showcase trends we’ve spotlighted in recent years. In one of the funnier ads, Taco Bell depicts a group of 80-somethings enjoying a night of youthful escapades, reflecting a shift toward more positive views of aging. Set to a Spanish cover of Fun.’s “We are Young,” […]

-A Boston Consulting Group study finds that Chinese consumers regard “Made in the USA” as better quality and will pay a premium for it. And a BCG report forecasts that the number of affluent consumers in China will more than double by 2020. -The latest World Energy Outlook report finds that demand from Asia is […]

What and how we eat today might look quite baffling to anyone who’s missed the past decade: buying gluten-free treats from a food truck; “Foodspotting” an order of locally sourced, heirloom vegetables. Yet at the same time we’re reconnecting with our past, looking to eat more communally and celebrating regional food traditions, even digging up […]

A wide majority of consumers say companies should show a commitment to the environment, but far fewer are willing to pay more for eco-friendly products, according to Nielsen’s latest survey on environmental issues that polled around 25,000 people in 51 countries. As this infographic shows, 83 percent of respondents feel it’s important that companies have […]

While Brazil is the globe’s biggest producer of coffee and Brazilians are famously addicted to it—and soon to become the biggest coffee drinkers in the world—they are adopting a new habit as well: tea drinking. There’s a profusion of teahouses around the country, offering a range of interesting varieties and tea accessories. Tea Connection is […]

Environmentally friendlier bottles are fast becoming a must for brands. Over the past few months, Coca-Cola and Pepsi brands have made frequent announcements that they would be offering greener bottles. Last month Coca-Cola’s Odwalla brand introduced a plant-based bottle made entirely of materials derived from sugarcane (for Odwalla fans, the downside is that it holds […]

-The Economist examines the global supply chain issues set off by the crisis in Japan and how they might change the way manufacturers manage production. -India’s recently completed census shows that while its growth rate is slowing, its population is now bigger than the U.S., Indonesia, Brazil, Pakistan and Bangladesh combined, reports the BBC. -In […]

As we forecast in one of our “10 Trends for 2010,” the eco spotlight is increasingly turning to packaging, and it’s an area where all brands will need to find room for improvement. For brands positioned as green-friendly, the pressure is on not only to use sustainable packaging materials but to convey the brand’s values […]

-Time takes a look at this year’s annual World Economic Forum meeting in Davos. One of the major themes of the conference? Finding “a way for business leaders and policymakers to embrace a new set of shared economic realities.” -Environmentalist Lester Brown argues we are “one bad harvest away from chaos” and that “food has […]

We’ve been taking a look at how our 10 trends from last year played out, starting off with Location-Based Everything; now we take to The Devil Wears Packaging. What we said in our 2010 forecast: “As the eco spotlight focuses on the environmental costs of packaging, brands will increasingly switch to bottles, boxes and other […]


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Things to Watch

  • Bistro In Vitro
    May 26, 2015 | 3:59 pm

    In Vitro Ice Cream

    A new virtual restaurant is serving up “food for thought,” using design to explore a range of possible futures for human interaction with meat. The project, dubbed Bistro In Vitro, takes the far-out idea of in-vitro meat and situates it within the world of online gastronomy as we know it—amid menus, chef interviews, critical reviews and the like.

    Continue reading “Bistro In Vitro” »

  • Bio-responsive spaces
    May 19, 2015 | 4:48 pm

    DynamicSanctuary

    At last week’s Sight Unseen Offsite event in New York, Ford partnered with indie design studio The Principals to create the “Dynamic Sanctuary.” The sanctuary is a sculptural space made out of plastic, Plexiglas and LED lights that connect to a heart rate monitor and fade in and out based on the wearer’s pulse. The space was meant to be a haven from the chaos of daily life and a “poetic metaphor for the design ideas behind Ford’s 2015 Edge vehicle,” said Sight Unseen.

    Continue reading “Bio-responsive spaces” »

  • Rosé’s normcore moment
    May 14, 2015 | 12:21 pm

    Rosé

    As summer nears, once again we’re on the cusp of “rosé season.” While late spring often sees attempts to elevate the red-headed stepchild of the wine world into a product worthy of connoisseurship, this year something different is afoot: a knowing celebration of rosé’s bland charm.

    For perhaps the first time, a wine label is emerging from the self-aware world of Instagram—and, no surprise, it’s a rosé. Continue reading “Rosé’s normcore moment” »

  • Snapchat TV
    May 12, 2015 | 5:25 pm

    Snapchat

    This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

    Continue reading “Snapchat TV” »

  • Virtual reality theme parks
    May 11, 2015 | 4:12 pm

    TheVoid

    Some worry that the coming age of virtual reality could lead to an epidemic of digital shut-ins—why leave the house when you can “be” anywhere with the touch of a button? The Void, however, imagines a social space where virtual reality might draw people together—a 21st century take on the classic video arcade.

    Continue reading “Virtual reality theme parks” »

  • Intangibles
    May 7, 2015 | 6:37 pm

    Intangibles

    How much would you pay for a snap? A voicemail?

    Walker Art Center in Minneapolis has launched an online shop that could be considered a conceptual art piece itself. The shop sells what Walker calls “intangibles”—ephemeral, digital commodities such as personalized ringtones or custom avatars to use on social media. Prices range from $1.99 to nearly $4,000, for a virtual ocean-view property on the platform Second Life.

    Continue reading “Intangibles” »

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm

    Clarks

    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo small

    Video is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

    Continue reading “Tindergram” »

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