posts tagged ‘the devil wears packaging

Two of the commercials that ran during Sunday’s Super Bowl showcase trends we’ve spotlighted in recent years. In one of the funnier ads, Taco Bell depicts a group of 80-somethings enjoying a night of youthful escapades, reflecting a shift toward more positive views of aging. Set to a Spanish cover of Fun.’s “We are Young,” […]

-A Boston Consulting Group study finds that Chinese consumers regard “Made in the USA” as better quality and will pay a premium for it. And a BCG report forecasts that the number of affluent consumers in China will more than double by 2020. -The latest World Energy Outlook report finds that demand from Asia is […]

What and how we eat today might look quite baffling to anyone who’s missed the past decade: buying gluten-free treats from a food truck; “Foodspotting” an order of locally sourced, heirloom vegetables. Yet at the same time we’re reconnecting with our past, looking to eat more communally and celebrating regional food traditions, even digging up […]

A wide majority of consumers say companies should show a commitment to the environment, but far fewer are willing to pay more for eco-friendly products, according to Nielsen’s latest survey on environmental issues that polled around 25,000 people in 51 countries. As this infographic shows, 83 percent of respondents feel it’s important that companies have […]

While Brazil is the globe’s biggest producer of coffee and Brazilians are famously addicted to it—and soon to become the biggest coffee drinkers in the world—they are adopting a new habit as well: tea drinking. There’s a profusion of teahouses around the country, offering a range of interesting varieties and tea accessories. Tea Connection is […]

Environmentally friendlier bottles are fast becoming a must for brands. Over the past few months, Coca-Cola and Pepsi brands have made frequent announcements that they would be offering greener bottles. Last month Coca-Cola’s Odwalla brand introduced a plant-based bottle made entirely of materials derived from sugarcane (for Odwalla fans, the downside is that it holds […]

-The Economist examines the global supply chain issues set off by the crisis in Japan and how they might change the way manufacturers manage production. -India’s recently completed census shows that while its growth rate is slowing, its population is now bigger than the U.S., Indonesia, Brazil, Pakistan and Bangladesh combined, reports the BBC. -In […]

As we forecast in one of our “10 Trends for 2010,” the eco spotlight is increasingly turning to packaging, and it’s an area where all brands will need to find room for improvement. For brands positioned as green-friendly, the pressure is on not only to use sustainable packaging materials but to convey the brand’s values […]

-Time takes a look at this year’s annual World Economic Forum meeting in Davos. One of the major themes of the conference? Finding “a way for business leaders and policymakers to embrace a new set of shared economic realities.” -Environmentalist Lester Brown argues we are “one bad harvest away from chaos” and that “food has […]

We’ve been taking a look at how our 10 trends from last year played out, starting off with Location-Based Everything; now we take to The Devil Wears Packaging. What we said in our 2010 forecast: “As the eco spotlight focuses on the environmental costs of packaging, brands will increasingly switch to bottles, boxes and other […]


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10 Years of 10 Trends

The Future 100

Things to Watch

  • Bloom
    June 29, 2015 | 11:32 am

    Bloom

    A new service called Bloom aims to bridge the generation gap using stripped-down technology. The service includes a minimal tablet display interface that seniors can place in a chosen room to receive updates from family, as well as a smart wristband that activates the display automatically when users approach it. Other family members who’ve downloaded Bloom can share photos and videos to their loved one’s stream using their mobile devices.

    Continue reading “Bloom” »

  • SecondHands
    June 25, 2015 | 12:02 pm

    SecondHands Small

    British online supermarket Ocado has announced its SecondHands program: a five-year project aiming to create an autonomous robotic warehouse employee. An example of our “Cognitive Technology” trend in this year’s Future 100 report, the project could revolutionize the way factories handle repairs, logistics and more, but comes with its share of challenges. Continue reading “SecondHands” »

  • Offices for the young at heart
    June 23, 2015 | 5:59 pm

    LegoModern offices, especially in the tech sector, have become known as adult playgrounds that foster creativity and collaboration. The image of millennials playing ping pong at work is its own meme in the age of The Social Network. And there’s a prevailing idea that the younger the workforce, the more cutting edge and productive the company.

    Continue reading “Offices for the young at heart” »

  • Transparency ratings
    June 22, 2015 | 4:23 pm

    Data

    The fight for digital privacy continues to gain momentum two years after Edward Snowden’s dramatic disclosures. But while most technology companies have made progress in protecting consumer data, some are lagging behind, according to the latest report from the Electronic Frontier FoundationContinue reading “Transparency ratings” »

  • Taste rewind
    June 19, 2015 | 5:29 pm

    Britney_Small

    Spotify’s new Taste Rewind feature is a music lover’s time machine. It’s a tool designed to help listeners discover “what you’d be jammin’ out to if you were born during a different decade.”

    Taste Rewind asks you to choose three of your favorite contemporary artists, then creates a personalized playlist representing each decade from the ‘60s on. Targeting a younger user base, the app plays on Millennials’ tendency to be nostalgic even about eras they never experienced. Continue reading “Taste rewind” »

  • Menswear’s delicate side
    June 17, 2015 | 5:13 pm

    DelicateMenswear

    Recent years have seen a surge in gender-neutral fashion, from luxury heavyweights such as Prada to cult favorite Hood By Air. But this week at London Collections Men, designers are offering a new twist: lace, ruffles and velvet, constructed in distinctly masculine shapes. Continue reading “Menswear’s delicate side” »

  • Co-working gets domestic
    June 16, 2015 | 5:28 pm

    WeWork

    Popular co-working space WeWork will soon launch WeLive—a project that combines WeWork’s famously fun work spaces with dorm-style micro apartments. A press release for WeLive describes the buildings as “neighborhoods,” featuring 200+ apartments with shared commercial-grade kitchens and community spaces, along with several floors of office space. Continue reading “Co-working gets domestic” »

  • Native American dining
    June 11, 2015 | 1:56 pm

    native-american-food-truck-small

    Although it’s easy to sample the cuisines of Ethiopia or Vietnam in most major US cities, Native American restaurants are practically nonexistent. However, with the rise of locavore movements and interest in pre-industrial foods from the likes of the paleo crowd, the indigenous cuisines of the United States could be ready to claim their rightful place in today’s food culture. Continue reading “Native American dining” »

  • Time-travel media
    June 8, 2015 | 5:13 pm

    Future Chronicles

    The Future Chronicles, currently raising money on Kickstarter, bills itself as the “first magazine ever that travels through time.” Created by German agency Hyperraum, the magazine aims to explore both the past and the future through creative narration and design.

    Continue reading “Time-travel media” »

  • Invisible wearables
    June 2, 2015 | 4:12 pm

    Project Jacquard

    A new initiative announced at Google’s annual developers conference is making waves in the wearable tech world. Project Jacquard, launched in collaboration with Levi’s, makes touch interfaces more wearable than ever by weaving them directly into traditional textiles. This high-tech fabric is made of conductive thread that can respond to touch signals like swipes and taps, and sync up with a smartphone to execute basic functions. Digiday calls the innovation “Google Glass for your ass.”

    Continue reading “Invisible wearables” »

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