posts tagged ‘The Rise in Shared Value

JWT: The Circular Economy (June 2014) from JWTIntelligence Among some of the world’s top corporate leaders, there’s a growing understanding that traditional business models—built on the presumption of unlimited and cheap natural resources—must be reworked for 21st century realities. Our latest trend report outlines the alternative model that’s taking shape and how brands across categories […]

New research by Nielsen finds that consumers are growing more likely to use their purchasing power to support the greater good—or at least, they’re more likely to make this claim. A majority (55 percent) of 30,000-plus people across 60 countries surveyed said they would be willing to pay more for products and services from companies […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. Due to Memorial Day office closures, this double-edition roundup covers items from the past two weeks. -CNN explores how the city of tomorrow might look. -Mary Meeker released her annual Internet Trends […]

Last year’s launch of Fairphone, an ethically sourced and produced mobile phone, put a spotlight on the raw materials in our digital devices. Currently taking orders for a second batch of 35,000 phones, the Dutch company ensures that minerals come from conflict-free areas so they’re not helping to fund armed groups. Now a two-minute spot […]

At the Mobile World Congress in Barcelona last week, Mark Zuckerberg showcased his Internet.org initiative, which aims to bring Web connections to underserved people in developing regions. Of the world’s 7 billion people, roughly 4.3 billion are not connected to the Web, missing out on the many benefits connectivity can bring, according to a Deloitte […]

As outlined in our 10 Trends for 2014, the mobile device is becoming a gateway to opportunity, helping consumers in emerging markets improve their lives by providing access to financial services, education, health care and more. While researching this trend, we spoke to Chris Locke, then-managing director of Mobile for Development, a division of the […]

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view this week’s edition here: http://flip.it/D5hvY. -Reuters’ Chrystia Freeland writes about shared value and the drive to retool capitalist institutions to include the goal of social good. -Retailers are collecting data on in-store shoppers’ habits using video […]

This week Cannes is hosting its 60th annual advertising extravaganza, and we’ll be posting on some of the highlights. In a morning session today at the Cannes Lions International Festival of Creativity, Yahoo! VP Erin McPherson talked about the shift to video consumption online and on mobile. “Video is critical to Yahoo!’s vision,” said McPherson, […]

-The Financial Times reports on rising fears about the impact of spiking food prices, especially in developing countries. -USA Today reports on a new study examining the life stage dubbed “emerging adulthood,” as well as a study that finds more 20- and even 30-something Americans are moving back in with their parents. -Newsweek reports on […]

-For the first time, China is No. 1 in a global Pew Research Center survey that asked which country is the leading economic power, Bloomberg Businessweek reports. -The FT looks at how Chinese manufacturing is evolving. -New data from the U.S. Federal Reserve shows that the net worth of the median American family in 2010 […]


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