posts tagged ‘transmedia

Since we published our Transmedia Rising report two years ago, we’ve been watching the evolution of this and other creative storytelling concepts, along with the rise of immersive entertainment and myriad new ideas about what film and video can be. Chris Smith, who’s behind the future-filmmaking event EMERGE in the U.K., helped fill us in […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -“Divining the Future,” a series from The New York Times, includes reports on how far artificial intelligence has come, how media is evolving and “Asia’s Challenge to Europe.” -Tech startups are popping up around […]

Extending stories over various platforms isn’t a new concept, as we noted in our 2011 trend report Transmedia Rising. But transmedia is becoming more pervasive as content creators find new ways to extend their properties and as consumer attention toggles between screens and devices. We’re seeing more of it in TV, where shows like Lost […]

Everything is “social” these days, from shopping to keyboards—and even, perhaps, films. The self-described “studio/technology company” Murmur is touting its first production, Him, Her and Them, as a “social film,” defined as a genre that “blends, into one experience, narrative and interactivity and presents it through the lens of social media.” It’s not literally a […]

We reached out to commercial and music video director Mathew Cullen while researching “Transmedia Rising,” our March trend report that looks at an increasingly popular approach to content: creating borderless story worlds that provide fans with multiple entry points. Cullen is one of four founders of Mirada, a new transmedia-focused studio based in L.A. that’s […]

A contributing editor at Wired, Frank Rose is the author of a new book, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories. Rose explores how the Internet is transforming storytelling and talks to creative minds who are “rethinking the ancient art of narrative for […]

Transmedia is a buzz word that’s been in use for a while now, and the idea behind it goes back many decades. But from Hollywood to Madison Avenue, we’re seeing more and more content creators adopting transmedia practices: creating stories, characters or themes that arc over various platforms, providing consumers with multiple entry points. For […]


SIGN UP FOR OUR WEEKLY EMAIL NEWSLETTER:

10 Years of 10 Trends

The Future 100

Things to Watch