posts tagged ‘Travel: Changing Course

As our recent report “Travel: Changing Course” outlines, hospitality brands are increasingly using customer data to offer hyper-personalized service. While most consumers will prefer to be treated as individuals more than demographic segments, as personalized marketing gets more finely tuned, they will also take time to adjust to the idea that brands know a great […]

Among the trends examined in our recent report “Travel: Changing Course” is the expansion of the peer-to-peer marketplace, which is upending the hospitality, tourism and transportation industries. One driver of the P2P phenomenon is a loss of faith in big institutions: Having seen longstanding financial brands collapse, along with various corporate scandals and bailouts, people […]

This week we released “Travel: Changing Course,” a report that examines how several of our macro trends—Peer Power, Predictive Personalization and Hyper-Personalization—are influencing the travel category. Peer Power speaks to the expansion of the peer-to-peer marketplace, which is moving beyond goods to a wide range of services—and starting to upend the hospitality, tourism and transportation […]

Our April trend report examines how some of our macro trends—Peer Power, Predictive Personalization and Hyper-Personalization—are influencing the travel category. As the peer-to-peer marketplace expands in size and scope, it will increasingly upend the hospitality, tourism and transportation industries. For an overview of this new sector, we spotlight 20-plus services focused on P2P lodging, experiences […]


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