posts tagged ‘trendletter

Retail is undergoing a major shift, with brick-and-mortar stores forced to evolve for a digital-commerce age; multiple new ways to buy; the rise of data-based personalization; fast-changing consumer attitudes and habits; and various new technologies continuing to disrupt the status quo. Our latest trend report touches on all these factors, bundling three trends we’ve outlined […]

It’s only in the last few decades that cheap and easy alternatives to the post have proliferated, radically reshaping the way in which we correspond. But postal services are here to stay. We still need packages delivered, for one thing, and we’re also developing a greater appreciation for “slow communication.” Our July trend report, “The […]

In 2013, men are becoming a different breed from the men of decades past. Our latest trend report examines shifts in male roles, behavior, attitudes and mindsets, focusing on how masculinity is being redefined today, how men’s role in the home is changing and how men are navigating the new gender order. Masculinity was more […]

Our April trend report examines how some of our macro trends—Peer Power, Predictive Personalization and Hyper-Personalization—are influencing the travel category. As the peer-to-peer marketplace expands in size and scope, it will increasingly upend the hospitality, tourism and transportation industries. For an overview of this new sector, we spotlight 20-plus services focused on P2P lodging, experiences […]

The title of Flurry Analytics’ five-year anniversary report: “It’s an App World. The Web Just Lives in It.” The company reports that just 20 percent of the average American user’s time on a smartphone or tablet is spent on the mobile Web. Instead, gaming apps predominate, followed by Facebook—with many users linking to Web content […]

13 Mobile Trends for 2013 and Beyond (April 2013) from JWTIntelligence For the second year, JWTIntelligence attended the GSMA’s massive Mobile World Congress, held in Barcelona in late February, and has outlined key takeaways in a full-length report. “13 Mobile Trends for 2013 and Beyond” includes multiple examples for each trend and implications for brands. […]

Health & Happiness: Hand in Hand (October 2012) from JWTIntelligence Happiness, an age-old pursuit and a subject tackled by philosophers, theologians and artists, is increasingly coming to be seen as a core component of health and wellness. This month’s trend report takes a look at the rising notion that a healthier person is a happier […]

American Dream in the Balance (September 2012) from JWTIntelligence Since the phrase was coined more than 80 years ago, “the American Dream” has proved an enduring concept. At the Democratic National Convention, for instance, the first lady declared that Barack Obama “knows the American Dream because he’s lived it.” But what does “living it” mean […]

China is the globe’s most populous country and its second biggest economy (one that’s forecast to move ahead of the U.S. in another 15 years). But though China has birthed more than a few corporations that are global heavyweights, its brands haven’t yet made a notable impact on the global consumer market. Our August trend […]

Due to July Fourth office closures, this roundup covers the past two weeks. -Fast Company excerpts the book In 2052: A Global Forecast for the Next Forty Years, spotlighting eight ways the world will change in four decades’ time. -A McKinsey & Company report looks at how “China is turning the corner toward becoming a consumption-led […]


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