posts tagged ‘vodka

At its Future Fast Consumption forum in New York last week, trend research group Stylus explored how the digital age is shaping consumer expectations. Consumers are demanding more seamless, personalized experiences, with information and tailored recommendations at their fingertips (akin to our trend Predictive Personalization). And the ability to easily explore and nurture niche interests […]

We’ve described Millennials as Generation Go: Rather than wallowing in the idea that they’re a Lost Generation, this cohort is both resilient and resourceful, and notably entrepreneurial-minded. (Access to technology has helped drive this phenomenon, as a recent survey showed.) Brands have been trying to tap into this spirit, such as Levi’s with its “Go […]

The beer category has been suffering as Americans cut down on drinking or switch to spirits and wine, as Ad Age reports in its cover story this week. According to the magazine’s infographic, beer represented less than half of total U.S. alcohol consumption in 2012, down from 56 percent in 1999. USA Today recently reported […]


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