J. Walter Thompson Intelligence is a center for provocative thinking that focuses on identifying shifts in the global zeitgeist.

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Food+Drink

Digital coffee

Popular

  1. Redefining male beauty

    In China and Korea, young men are ditching cosmetics conventions and embracing K-pop-inspired…

  2. Adaptive fashion

    Disability representation marks the latest step towards diversity and inclusion among mass-market brands.

  3. Sugarcane shoes, feminist pop-ups and more

    Digital detoxing, luxury homewares, Gen Z in China.

MatildaHo
Q&A

Matilda Ho, Founder & MD, Bits x Bites

"Food safety is a top-of-mind issue for Chinese consumers."
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Weekly Roundup

Sugarcane shoes, feminist pop-ups and more

Digital detoxing, luxury homewares, Gen Z in China.
The Future of Loyalty
The Future of Loyalty
Trend report

The Future of Loyalty

A report charting the future of loyalty programs
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Retail+Finance

Adaptive fashion

Disability representation marks the latest step towards diversity and inclusion among mass-market brands.
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Health

Redefining male beauty

In China and Korea, young men are ditching cosmetics conventions and embracing K-pop-inspired beauty.
WEB_Unknown
Q&A

Darian Hall, cofounder, HealHaus

“We need to start shifting the culture about selfcare and mental health.”
Mind Loop
Weekly Roundup

Mind-powered airships, male beauty salons and more

Smart clothing, flop accounts, interior decorating disruption.
WEB_eviana-jac-portrait-bw-FINAL-resized
Q&A

Eviana Hartman, cofounder, Tetra

Smoking accessories get a luxury makeover thanks to lifestyle brand Tetra.
WEB_NikeLive_Melrose_NIKEBYMELROSE_Exterior_Wide_2_80656
Weekly Roundup

Live concept stores, activist hotels and more

VR therapy, transgender superheroes, anti-influencers.
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Q&A

Hadi Shakuur, founder & CEO, Muzbnb

“We want to be the world’s largest faith-based accommodation site”
WEB_The-Dreamery-2
Weekly Roundup

The Dreamery, Uber Spotlight and more

Multipurpose doulas, college-inspired hotels, CBD strips.
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Health

New beauty ingredients

From tiger grass to silver ear mushrooms, a wave of innovative ingredients is set to shake up the beauty…
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Q&A

Glen Neath, cofounder, Darkfield

“We want to make each performance feel as if it was related to every single person in the audience”
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Food+Drink

Activist dining experiences

From refugee-hosted meals to political dinners, the culinary industry is using food to raise awareness about hot-button topics.
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Weekly Roundup

Instagram college, mindful menswear and more

Gen Z takeout, AI commercials, custom fast fashion.

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