J. Walter Thompson Intelligence is a center for provocative thinking that focuses on identifying shifts in the global zeitgeist.

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Weekly Roundup

Memory towns, fertility tourism and more

Popular

  1. From here to maternity

    Motherhood is being rebranded, eschewing the soft and passive in favor of the…

  2. Edible utensils

    Edible straws, packaging and plates are the next brand innovations in the quest…

  3. Memory towns, fertility tourism and more

    Chubby Cloud, mindful phones, the homebody economy.

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Q&A

Afton Vechery, cofounder, Modern Fertility

“For modern women, fertility is so much more than trying to get pregnant right now.”
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Culture

New trend report: The New Sustainability: Regeneration

The future of sustainability will focus on regeneration, with pioneering brands at the heart of the effort.
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Trend report

The New Sustainability: Regeneration

The future of sustainability is regeneration: replenishing and restoring what we have lost and building…
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Food+Drink

Edible utensils

Edible straws, packaging and plates are the next brand innovations in the quest for sustainability.
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Culture

From here to maternity

Motherhood is being rebranded, eschewing the soft and passive in favor of the candid and bold.
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Weekly Roundup

Smart mirrors, scent storytelling and more

Text-to-pay stores, Uber's visual rebrand, anxiety consumerism.
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Retail+Finance

The destination drugstore

Drugstores, once utilitarian extensions of the doctor’s office, are becoming selfcare destinations.
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Culture

Reframing masculinity

What does it mean to be a man in 2018?
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Weekly Roundup

Mobile hotel rooms, soft masculinity and more

Brasserie 2050, CGI brand ambassadors, emotional design.
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Q&A

Jenda Chen, managing director, Golden Arrow

"Imagine that we are hosting a global, sustainable potluck—we are here to host the party."
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Culture

Immersive art

Chinese creatives are bringing the “Instagram Experience” to Weibo and WeChat, with their own cultural spin and motivations.
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Health

The picture of health

New apps are using photos to analyze the nutritional content of food, making it easier for consumers to stick…
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Weekly Roundup

Robot chefs, beauty hotels and more

Virtual intimacy, consumer confidence, enhanced drinks.
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Culture

The Color Factory

Instagram Experiences 2.0—creativity and sharing, with meaning.
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Q&A

Amanda Shapiro, editor, Healthyish

“I think food is fun, and we want to remind people of that.”

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