Older people who divorce, net-zero homes, coffee in China

-A look at the rise of “gray divorcés” in The Wall Street Journal examines why the divorce rate among Americans 50-plus has doubled in the last 20 years.

-K-pop has taken off in the West thanks to global social networks, says The New York Times.

China Daily takes a look at the rising popularity of coffee in China and says it’s due largely to lifestyle associations.

The Arizona Republic reports on the crop of builders offering “net zero” sustainable homes that promise no electricity bills.

Adweek outlines five trends to watch at SWSW. Among these: a wave of apps that aim to connect friends or like-minded people nearby; The New York Times takes a look at these startups. And Bloomberg Businessweek spotlights one of these “ambient social networking” apps.

-Pet food and other products not traditionally sold by subscription are the focus of a new crop of Web-based startups, according to The New York Times.

The Wall Street Journal spotlights “Pets 2.0,” startups that aim to make selling pet food online succeed this time around.

-The New York TimesDigital Domain looks at the rise of the second screen among TV viewers.

-Mashable examines Why Big Consumer Brands Have Yet to Tap Pinterest’s Potential.

-With more people accessing e-books on tablets, digital distraction is becoming an issue for readers, notes The New York Times.

-As the third-generation iPad is released, USA Today reports that families have been trading up and giving older tablets to kids and grandparents.

-The latest Pew Internet & American Life survey finds a high degree of discomfort with Web tracking and targeted ads, as the Los Angeles Times reports.

NPR reports on the rise of peer-to-peer car sharing.

USA Today spotlights 2011’s record-setting tourism destinations.

Co.Exist argues that data will be key to new initiatives in social good.

-A Harris poll finds that few American smartphone owners are taking full advantage of their devices.

The Economist looks at how chick lit is evolving.

-JWT Intelligence examines the phenomenon of FOMO (Fear Of Missing Out) in our March trend report, an update of a May 2011 report with new qualitative and quantitative data.