We may be entering an era of gesture-controlled advertising.
“Interactive advertising” once meant trying to goad someone into making a click (or two) of a mouse. Things have come a long way since then. Thanks to Microsoft’s Kinect technology, we may be entering an era of gesture-controlled advertising. A few companies—Samsung, Lynx and Toyota—have already tried out the technology, which Microsoft is dubbing NUads and plans to launch on Xbox Live in the fall. Their initial forays are a bit basic (asking a yes or no question after an already produced video ad, for instance), but with more television sets featuring webcam technology and gesture control, it won’t be long before we see the consumer’s gestures and movements incorporated more creatively—for example, see this webcam racing game for Red Bull.