Wisemarkit, whose invite-only site launched a month ago, marks an evolution in the online-curation space.
Move over, Pinterest. Wisemarkit, whose invite-only site launched a month ago, marks an evolution in the online-curation space. Users can earn rewards—both points and real dollars—if someone buys one of the 10 items in their “shop window.” The points can be used to both expand the “shop floor” and make the shop look more enticing. Wisemarkit further refines the already personalized idea of online curation since users have to be extremely selective; given their inventory limit, users will pick the products that most resonate with them. The result is a “store front” that conveys the owner’s characteristics to a finer degree than Pinterest (e.g., an avid swimmer will likely feature a favorite pair of swim shorts).
This isn’t the first site to tackle the problem of monetizing such services. Companies like Stylmee have tried their hand at gamifying online shopping but floundered due to gaming features that aren’t robust enough. Websites like Svpply have a beautiful user interface yet lack sustained engagement beyond the window-shopping experience. There’s also the fashion-focused StyleOwner (“Build. Share. Earn”). And photo-sharing site The Fancy recently added a “Buy” button, creating a new channel for purchasing, and subsequently a program that gives users a 2 percent cut of sales.
Look for more purchasing options and gamification in this space, with websites finding new ways not just to earn revenue but also sustain long-term engagement.