America’s diet is moving toward ever more convenient and “natural” food.
America’s diet is moving toward ever more convenient and “natural” food, according to research from NPD Group, as published in Ad Age. “We are so obsessed with on-the-go food that even a bowl of cereal is seen as a hassle for some,” notes Ad Age, and so grocery shoppers are continuing to veer away from foods that require prep work at home in favor more portable products. NPD’s research, which looks at which grocery items Americans have been consuming more and less of over the past decade, finds that some of the fastest growing items have been open-and-eat foods like chips and nuts. And plain old bottled water is winning out over soda, milk and fruit juice. For more on food and beverage trends, see our report “What’s Cooking? Trends in Food.”