Public concern for the environment at 20 year low, indie women, legal weed
-“Celebrations are in order on the poorest continent,” says The Economist, taking a deep dive into the state of affairs in “the world’s fastest-growing continent.”
-Public concern for the state of the environment has reached a 20-year low, according to an international poll discussed in The Guardian.
-With states like Colorado and Washington legalizing the recreational use of marijuana, The Economist examines what the post-war approach to drug use may look like.
-With the onslaught of smart technology, a Wall Street Journal contributor asks us to consider the difference between devices that are “good smart” and help users make better decisions vs. “bad smart” and limit our behavior.
-At the Dad 2.0 Summit, a meeting of daddy bloggers and the marketers that seek to reach them, bloggers called for an end to the domestically incompetent image of fatherhood that’s long dominated advertising, according to The New York Times.
-The New York Times’ T Magazine outlines “the rise of the well-dressed man.”
-Women are playing a bigger role in household investing, explains The Wall Street Journal.
–MediaPost looks at Indie Women, those aged “27 or older, not married, not living with a partner and without kids,” and the untapped marketing opportunities they present.
–The New York Times examines the global rise of design-conscious hostels.
–The Economist asks whether the market for online reputation protection is about to take off.
–Ad Age lists four trends to watch in the tech world and 21 of the most promising startups tapping into these ideas.
-In the wake of the Burger King and Jeep Twitter hacks, brand managers are calling for better security for name-brand social media accounts, according to The New York Times.
-As Pintrest continues to gain popularity—especially among young and well-educated women with disposable income—many major retail brands are working to figure out how to reach this demographic on the platform, according to Reuters.
-Facebook is working on an ad-targeting program that would allow brands to market to users based on specific in-store purchases, reports Ad Age.
–Ad Age looks at a program trialed by American Express and NBCUniversal in which TV viewers could purchase products related to on-air content directly from a mobile device.
-New research covered in The Guardian suggests that many Britons may have a binge-drinking problem, with an estimated 75 percent of men and 80 percent of women exceeding the suggested daily consumption amount.
-With its revenue falling below projections, Barnes & Noble is beginning to question its digital approach and heavy investments in the Nook, according to The New York Times.
–The Guardian reports that some people looking for the health benefits of wine but without the potential risks are turning to vinotherapy, a treatment in which the raw ingredients of wine are rubbed directly onto the skin.