Cannes ad festival, advertising in Myanmar, Big Data
Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view this week’s edition here: http://flip.it/9bk7M.
-As the Cannes ad festival neared a close, USA Today spotlights some themes that came to the fore.
–Ad Age reports that “Myanmar Is Ripe to Be Marketing’s New Frontier,” outlining the landscape in a country “largely untouched by Western brands.”
-With many Millennials failing to embrace traditional milestones, The Wall Street Journal looks at the unique ways this generation is defining adulthood.
–Adweek spotlights some findings from our “State of Men” report with an infographic that looks at how gender is getting more fluid.
–The Economist reports that with artisanal skills dying out in Italy, its fashion industry is in jeopardy.
-CNN outlines six ways technology may drive dramatic change, as discussed at the Global Futures 2045 Congress. The Daily Mail details tech guru Ray Kurzweil’s speech, which examines the advent of the “singularity.”
–The New York Times takes a look at the bleak job prospects for China’s newest college graduates.
-The annual American Time Use Survey finds that in 2012, Americans worked less and spent more time on leisure activities like watching TV, per The Wall Street Journal.
-India’s population will exceed China’s by 2028, according to the U.N.’s World Population Prospects; The Economist spotlights some other key points. And a new report finds that agricultural productivity isn’t keeping pace with population growth.
-The World Bank warns that climate change will undermine development in poor countries, The Guardian reports.
-In The Atlantic, Stephen Marche argues that “the central conflict of domestic life right now isn’t men versus women or mothers versus fathers; it’s the family against money.”
-The AP reports that food brands are laboring to make packaged items look more imperfect and “authentic” and less processed.
-Food companies are targeting home cooks with meals that are easy to make but require enough effort to feel homemade, reports The Wall Street Journal.
–Slate takes a look at “why tart foods like pickles, Greek yogurt, and kombucha are sweeping America.”
-As the e-cigarette market booms, Big Tobacco is getting set to take on the smaller players, as Bloomberg Businessweek reports.
–The Wall Street Journal takes a look at the crowdfunding backlash as more people turn to their social networks to back projects.
-Reporting from gaming conference E3, Mashable spotlights “5 Tech Trends That Will Change Gaming Forever.”
-The New York Times’ Nick Bilton reports that “Tech Moves to the Background as Design Becomes Foremost.”
–Nielsen publishes some data that shows how second screens are changing TV viewing.
-comScore highlights which retail categories are most popular among m-commerce shoppers, as Internet Retailer reports.
-A new MTV study looks at “New Millennials,” the youngest cohort in this generation, via MediaPost.
– A HuffPo columnist writes about how Millennial dads are approaching fatherhood.
–The Wall Street Journal reports that high-end men’s bags are selling well in Asia, and luxury brands are expanding their lines.
–Quartz looks at why global fish prices are rising to record highs.