Sales of alcoholic cider have tripled in the U.S. since 2007.
Move over wine, coffee and beer. A new libation is gaining popularity, fed in part by the growth in gluten-free diets and craft-beer drinkers looking for something new. Sales of cider (the alcoholic kind) tripled in the U.S. between 2007 and 2012, according to IBISWorld (though the $600 million in revenues is a tiny percentage of overall spending in the alcoholic beverage category), and interest in the U.K. has also grown over the past few years.
Big companies such as MillerCoors (which has the Crispin brand) and Anheuser-Busch InBev (whose Stella Artois brand recently introduced Cidre in the U.S.) are putting their distribution and marketing muscle behind the product. They’re not the only ones turning apples into booze. As with the craft beer craze, small entrepreneurs from Chicago to Seattle are seeking a piece of this pie.
Image credit: Stella Artois