The revival of cassettes and vinyl demonstrate the urge of consumers to seek out physical objects.

Our March report, “Embracing Analog: Why Physical Is Hot,” examined today’s urge to seek out physical objects and experiences as a countertrend to our digital lives. Two manifestations: the continuing vinyl revival and the somewhat unlikely return of cassettes. This week comes the first Cassette Store Day, a promotional event with participation in the U.S., the U.K. and several other countries. The Flaming Lips and Haim are among the bands releasing albums on cassette for the event. Others already offering cassette tapes include She & Him and MGMT, while several cassette labels have sprung up. Meanwhile, Whole Foods recently started selling vinyl records in five Southern California locations.

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