What it means to be a man in 2013, how marketers will reach Millennials, people who have never subscribed to pay TV
Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view this week’s edition here: http://flip.it/J6Fj
-The FT ponders how marketers will reach Millennials, given that they prefer on-demand media and “pay little attention to big broadcasters or traditional culture tastemakers.”
–Ad Age spotlights “Cord Nevers,” the growing cohort that has never subscribed to pay TV and has no plans to do so.
-Nielsen’s Trust in Advertising report finds that consumers around the globe have become more trusting of messaging.
-Chinese travelers, now the world’s biggest tourism spenders, are generating a slew of grievances about their behavior, reports The New York Times.
-As China’s government pushes greater urbanization, millions of citizens feel excluded from the equation, according to the FT.
-The FT takes a look at the growth of technology and innovation in Central and Eastern Europe.
–Pew research spotlights the growing number of governments that are regulating the wearing of religious symbols or attire.
–The Economist reviews the new book Average Is Over, which forecasts the end of the American Dream as few manage to enter the ranks of America’s elite.
–The Wall Street Journal reports on “the lost generation” of young Americans who are still struggling to find work as the recession’s effects linger.
-Young Americans are delaying home ownership and becoming “career renters,” per USA Today.
-More textile manufacturing is returning to the U.S., but the largely automated plants won’t mean a big bump in jobs, reports The New York Times.
–Nielsen examines mobile consumers and smartphone penetration in Asia.
-Pew’s “Cell Internet Use 2013” study finds that the percentage of adult cell owners in the U.S. who go online with their phones has doubled since 2009.
-The Bits blog spotlights how “shownership” comes into play with the new iPhone.
-While Google is pitching Glass as a consumer device, Businessweek reports that it may have more traction in the enterprise market.
–TNW considers the future of cinemas and how technology is disrupting the silver screen.
-While online video viewership is soaring, some are questioning engagement in the ads that accompany it, per Adweek.
-Nielsen plans start tracking TV viewing on smartphones and tablets next year, according to The Wall Street Journal.
-Instagram is “fashion’s lastest muse,” reports The New York Times, providing designers with inspiration and a peek into their customers’ lives.
-A dwindling number of apps come with a price tag, as most rely on in-app purchases, via Businessweek.
-“The Internet of Things Might Try to Kill You,” reports ReadWrite, looking at how hackers could wreak havoc on connected systems.
–The AP examines what’s driving the frenzy behind food crazes like cronuts.
–Ad Age looks at “Why Big Beer Is Going Flat” and how the industry’s big players are responding.
-The gluten-free market still has room for growth, reports Ad Age, given the increasingly common notion that avoiding gluten is beneficial.
-New research shows that American teens are exercising more and eating better, reports The New York Times.
-Cheap or free online education is coming to the cooking arena, The Wall Street Journal reports.
-Is green juice just an expensive fad? The Guardian takes a look.
-South Africa’s big retail chains are moving northward into new African markets, reports The Economist.
-Many more toys are on the market—unusual, craft-oriented, retro, tech-enabled, green, etc.—thanks to the Internet’s democratizing influence, reports The Guardian.
-American retailers are getting less generous with their return policies, as Time reports.
–The New York Times takes a look at how the first generation of same-sex couples to marry are combining wedding traditions old and new.
-In honor of the magazine’s 80th anniversary, The Esquire 80 spotlights the things that “define our time.”
-Hipster culture pervades male fashion and grooming, muses a New York Times columnist trying to escape “the hipster trap.”
-More travelers are taking their dogs along, and hotels are pulling out the stops to pamper them, reports The New York Times.
-Electric bike sales are booming, reports The Economist.
-Autonomous driving systems were in the spotlight at the Frankfurt motor show, per The New York Times.