Tablet commerce would take off as a wider array of consumers adopted tablets and retailers embraced the platform’s opportunities.
In our 100 Things to Watch in 2013 list, we wrote that tablet commerce would take off as a wider array of consumers adopted tablets and more retailers embraced the platform’s opportunities. Recent research points to an additional driver, as noted by the Boston Globe: “Consumers feel a deeper affinity for products they touch on a screen than those selected using a laptop touchpad or a mouse.”
eMarketer expects tablet commerce in the U.K. to triple this year, while Business Insider reports that tablets will account for half the nearly $30 billion in U.S. retail sales made via mobile in 2013. With tablets looking to be a popular holiday gift—with 40 percent of tech shoppers polled by CNET planning to buy one—expect further rapid growth in 2014. Many brands have been slow to keep pace: The Internet Advertising Bureau UK reported in June that only 8 percent of the Top 50 British retailers had tablet-optimized sites.