Can this device translate dogs' brainwaves into human language?

Our 10 Trends for 2014 report highlights the advent of what we call Telepathic Technology, consumer products that incorporate brain-computer interfaces, or BCIs. One delightful new manifestation of this trend is the No More Woof device for dogs, which reads their brain waves and translates them into “human language.” The Nordic Society for Invention and Discovery cooked up the idea and is financing it via an Indiegogo campaign. Tiny EEG sensors around the animal’s head read minute voltage fluctuations, which might communicate sentiments such as “I’m tired.”

Another crowdsourced campaign is under way from the startup OpenBCI, which is creating an open-source platform that provides access to brain wave data for independent developers and hobbyists building BCI devices. The company, whose Kickstarter campaign is well past the $100,000 goal, says comparable tools are currently available only in professional research labs.

While still in its early days, the applications for this type of technology are far-reaching, from mind-controlled cars to art exhibits that morph based on patrons’ brain wave activity to headphones that play music suited to the listener’s mood. For brands, the ability to tap into brain waves offers enormous potential for creatively surprising and delighting consumers (and apparently their pets too) with highly personalized products, services and experiences.