Security is fast becoming a unique selling proposition more tech companies will build highly secure environments for their users.

As we note in our wrap-up of SXSWi, security is fast becoming a unique selling proposition. Rather than treating it as an afterthought and scrambling to compensate if user data is compromised, more tech companies will build highly secure environments for their users from the start—selling security as a point of differentiation until it becomes a right of entry.

The secure-communication app Wickr is offering up to $100,000 to any hacker who can crack its defenses and is selling a suite of six privacy features to developers and apps like Snapchat and WhatsApp. Another such app, Telegram, offers a bounty as high as $200,000 to anyone who can crack it. Meanwhile, the upcoming Blackphone is described as “the world’s first smartphone which places privacy and control directly in the hands of its users.”