IBM has been promoting the commercial applications of Watson, its artificial intelligence service.

IBM has been promoting the commercial applications of Watson, its artificial intelligence service, with CEO Ginni Rometty announcing a Watson challenge for mobile developers at the recent Mobile World Congress. Rometty also noted that North Face is testing a website that incorporates Watson intelligence to answer customer queries, as seen in this video of an IBM demo at the MWC. Watson could serve as a “personal shopping concierge” for e-commerce brands, as Ad Age put it.

Your cookie settings are affecting the functionality of this site. Please revisit your cookie preferences and enable Functional Cookies: Cookie Settings

At this week’s SXSW in Austin, where IBM has Watson powering a food truck to demonstrate its multifaceted potential, an IBM exec talked up Watson’s potential in the customer-service arena. We’re seeing the beginnings of a world where artificial intelligence powers (and personalizes) an array of brand interactions with consumers.

 

Image credit: IT Espresso