As the notion of family rapidly evolves, our latest trend report explores how household makeup and family structures are changing.
We’re all seeing examples of “modern family” in our own lives as social norms rapidly change, and chances are your own household diverts from tradition in some key ways. Yet many brands aren’t yet portraying the new reality of today’s families or fully speaking to their needs.
As the notion of family rapidly evolves, our latest trend report explores how and why household makeup, interpersonal ties and family structures are changing. Marriage is no longer a given in many parts of the world, nor are children; at the same time, gay couples are embracing these milestones as attitudes and laws change. Meanwhile, as people live longer, more are forming new families in later decades, and households are expanding to include multiple generations. On the other end of the spectrum, more people are living in households of one, forming families out of friends or even treating pets as family.
“Meet the New Family” spotlights how some marketers are recognizing and affirming various types of family and looks at what these trends mean for brands. Click here to download “Meet the New Family” or here to read it via SlideShare.