Many Millennial-oriented ideas can easily be tailored to older demographics and startups would do well to focus on Boomers.
Silicon Valley’s laser focus on ideas geared to young consumers has been a hot topic since a New Yorker essay last year (“the hottest tech start-ups are solving all the problems of being twenty years old, with cash on hand”) and a New York Times Magazine piece (“Silicon Valley’s Youth Problem”) last March. But as VentureBeat points out in reporting on an “Uber for the elderly,” many Millennial-oriented ideas can easily be tailored to older demographics. And considering how rapidly the globe is aging, startups and established businesses alike would do well to focus on Boomers and well beyond.
Lift Hero, the ridesharing service for elderly passengers, requires drivers to be certified as emergency medical technicians and has them escort customers from door to door. Customers can book over the phone as well as via an app. Meanwhile, Stitch is a service that tailors a very youth-oriented idea to an older audience—it’s been termed a “not quite Tinder for senior citizens.” The app helps “mature adults” find companionship, from dates to activity partners. Lift Hero participated in 2-year-old incubator program Aging 2.0, which is part of Generator Ventures, a new seed-stage firm focused on tech that serves the needs of the elderly. Watch for more innovative ideas that extend hot startup concepts to the needs of elderly populations.
Image credit: Stitch