Our latest trend report charts the myriad new ways to pay and new forms of value exchange.
Apple Pay has just arrived, Facebook is reportedly mulling peer-to-peer payments, more merchants are accepting bitcoin, banks are producing payment-enabled wristbands, and the ranks of “fintech” innovators like Square are growing. Established ideas of value, exchange and currency are being disrupted with new systems based on trust, social currency and other commodities. People are adopting new ways to trade, while brands are conceiving alternative concepts that make payment more seamless and more secure.
Our latest trend report charts the myriad new ways to pay—not only mobile wallets like Apple Pay but wearables, biometric systems and more—and new forms of value exchange, from cryptocurrencies to social media shares to mobile airtime. It looks at how disruption is opening the door for new players to act as middlemen between consumers and their money, and outlines what it all means for brands. The report also includes results of a survey examining consumer attitudes in the U.S. and the U.K., conducted using JWT’s SONAR™.
The case against cash and physical cards is getting stronger, with Millennials already moving away from the status quo and adopting some alternative ideas. For instance, our survey found that Millennials are significantly more likely than other generations to express interest in mobile payments and to agree that “With today’s technology, it doesn’t make sense that we mostly still rely on cash, debit and credit cards to pay for things.”
Click here to download “The Future of Payments & Currency.”