BMW partners with Volkswagen on fast-charging electric vehicle stations, looking serious about sustainability and the common good.
Not long ago, a collaboration between two rival companies would have been seen as a counterintuitive and perhaps desperate measure. In 2015, however, BMW’s partnership with Volkswagen on fast-charging electric vehicle stations makes the automakers look self-confident, open and serious about sustainability and the common good.
EV charging network ChargePoint is a third partner in this initiative, which seeks to create two express charging corridors along heavily traveled routes on the East and West Coast of the U.S. in a bid to overcome consumer hesitations about EV range.
A twin phenomenon, as noted in our CES wrap-up, is the trend toward companies opening up their patents and technology, enabling them to benefit from a stream of voluntary innovation while enjoying the PR benefits of appearing as leaders and open-society benefactors.