This month Equinox unveiled Pursuit, an immersive cycling concept, to limited U.S. gyms.

Equinox’s new revved-up cycle class speaks to a growing exercise trend—digital immersion. This month the gym brand unveiled Pursuit, an immersive cycling concept, to limited U.S. gyms. Equinox describes the program as “an immersive studio cycling experience that uses groundbreaking gaming and data visualization to drive competition and inspire peak performance.”

The goal of the class is to travel a collective distance. Each bicycle is connected and data is pooled—while also being instantly translated into a visualization in the room. “Step into a darkened studio, fire up your bike and push yourself to work harder than you ever thought possible. In the glow of the giant projection screens and to the beat of incredible music, you’ll push yourself and your teammates as you compete and connect to the communal power of the room around you.”

Equinox is the latest fitness brand to use data visualization and reactive digital displays to create immersive exercise experiences. Les Mills and Reebok this month have launched their first Immersive Fitness studio in Los Angeles, equipped with digital video screens on all four walls and the ceilings. Exercise enthusiasts are invited to take part in gamified reactive exercise classes, dance lessons and cycle lessons with moving images and soundtracks.

Image credit: Photos