McKinsey Quarterly thinks it's a “new golden age for marketing,” The New York Times says Americans are feeling "tip creep."
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-We’re entering a “new golden age for marketing,” says McKinsey Quarterly, as marketers boost their precision, broaden their scope, move more quickly and tell better stories.
-In “The Next Internet Is TV,” John Herrman at The Awl considers the future of online media, arguing that websites are becoming outmoded and considering how content might be distributed in the future.
–Nick Bilton charts the rise and fall of Google Glass, and why the “next big thing” proved a flop.
-In a reversal, some Chinese companies are moving their manufacturing to America, reports CNBC.
-Retail consultant Doug Stephens argues that the current economic model for retailers and their suppliers is collapsing and spotlights how it can evolve, in Business of Fashion.
–TechCrunch looks at what Amazon’s college campus locations mean for retailers.
–The Washington Post explores why fast-casual food chains are so hot, and getting hotter.
-Fast food is getting squeezed from above and below: NPD finds that while U.S. Millennials love fast-casual dining, convenience stores play a bigger role in terms of food and beverage stops, via USA Today.
-Drinkers, especially Millennials, are veering away from vodka in favor of whiskey, reports The Wall Street Journal.
-Frozen fruit sales have taken off thanks to growing enthusiasm for smoothies and more appealing packaging, per The Wall Street Journal.
–Fashionista reports on a drop in the volume of Americans buying prestige beauty products—perhaps because consumers are pursuing wellness experiences instead.
–Well+Good reports that as Londoners embrace wellness, a crop of healthy hot spots is opening in the city.
–The New York Times writes that Americans are feeling “tip creep” thanks to digital payments and technologies.
–The Verge explores whether mobile banking can revolutionize the lives of the globe’s poor.
–Warc posts a GfK report on the barriers to mobile payments around the world.
-The annual “Stress in America” study finds overall stress declining, with parents of kids under 18 and Millennials among the most stressed, via USA Today.
-The Christian Science Monitor reports that American Millennials are gravitating toward cities often shunned in the recent past, like Baltimore, Cleveland and St. Louis.
-Millennials aren’t drawn to careers in sales, and even well-paid positions are going wanting, according to The Wall Street Journal.
-Thanks to Millennials’ immersion in mobile, they’re spending less time than older generations with other media channels and screens, per a Millward Brown Digital study.
-Some 4.6 billion smartphones will be in consumers’ hands by 2019—one of the predictions in Cisco’s annual forecast for global mobile data traffic.
-China released new data on its Internet, and mobile, population.
-Only about a third of American mobile users are willing to pay for apps, opening up opportunities for marketers in ad-supported apps, notes Ad Age.
-Tim O’Reilly talks to The New York Times about the up- and downside of the Internet of Things and how it will change businesses.
-Aliza Freud of SheSpeaks argues that Millennial, Gen X and Boomer women aren’t as different as many think, especially in terms of shopping and social media habits, via MediaPost.
–Adweek takes a look at how automakers are using data both for marketing and to inform car design.
–Nature magazine examines the fast-developing world of autonomous vehicles.
Image credit: CNET