Tinder lets users browse the Instagram feeds of their potential matches to help people better stalk their dates.

Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

It’ll be interesting to see how this plays out for marketers. As we noted in our SXSW report, Tinder is becoming a go-to for creative advertising. And Instagram has surpassed Facebook as marketers’ main squeeze, with brands posting an average of 9.3 times a week on the platform. Will Tinder and Instagram be the new power couple?

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