Women and media consumption, fashion's "Menaissance," "Fancy sweats," millennial yogis

-In line with our Celebrating Aging trend, brands are turning to stylish seniors as fashion muses, reports Adweek.

-An Adweek infographic explores the media consumption habits of American women—a $5 trillion market.

-For America’s teens, why get a car when you can get an Uber account? Via The New York Times.

The Atlantic details fashion’s “Menaissance.”

-The success of wearable tech will rely on smart fashion partnerships, says Business of Fashion.

The Washington Post reports on one of the major themes of our Future 100 report: tech titans looking to defy death.

-Millennials are more keen on yoga and juice than dancing and cocktails, according to The Wall Street Journal.

-Gen Z likes snappy dressing, prefers saving to spending and will watch branded content if it’s funny, says Digiday.

-“There’s a troubling and accelerating trend in the tech world: We are inventing and embracing new ways to eliminate human interaction from our lives.” –New Republic

NPR reports on the growing industry of vegan cheese.

-A Morgan Stanley auto analyst outlines the future of transportation (hint: human-free) in The Huffington Post.

The New York Times explores the changing face of America’s middle class.

-In an ever-evolving content landscape, bigger is still better when it comes to screen size, says Nielsen.

-“Fancy sweats” are on the rise among urban men, says NPR.

-Our Google searches inform our worldview, reports The Atlantic.

-With Millennials prone to multi-tasking and avoiding unwanted ads, eMarketer shares how brands can connect.

Business of Fashion details the new wave of digital beauty brands.

Wired interviews Rise of the Robots author Martin Ford on the potentially “jobless future.”

-Boys are more drawn to Facebook and girls to Instagram, and other social media findings from Pew Research.

-As ad-blocking software proliferates, the future of advertising will be sponsored posts, per The Wall Street Journal.

NPR on why Walmart is now turning to small, urban spaces.

-Privateer Holdings is looking to become “the P&G of pot,” says TechCrunch.

Image credit: FindingJackie