A new league of hitchhikers using tech, ethical fashion, the athleisure moment
–Adweek profiles a spate of new podcasts from iHeartMedia and what the podcast trend could mean for advertisers.
-Vice’s Motherboard explores “Hobo 2.0,” a new league of hitchhikers and vagabonds using affordable tech to get around.
-While many traditional fashion brands struggle, athleisure is having a major moment, per BuzzFeed.
-People are far more likely to watch video ads on mobile than on desktop, according to YouTube.
–The Washington Post explores “lecture capture” tech—basically a DVR for college—and whether it will revolutionize or ruin the education system.
–Business of Fashion contemplates the role of neuroscience in luxury marketing.
–Business Insider reports on Huanshi (MyIdol), a Chinese app that’s making waves in the U.S. with its addictive 3D avatars.
-A Forbes retail columnist argues that digital bubbles are forming as online fashion marketplaces get overvalued.
-Meanwhile, we might be approaching a food bubble, says TechCrunch.
–The Washington Post explores how gluten became public enemy No. 1 in the U.S.
–The Guardian asks, Do health apps actually work?
–The Guardian looks at how wearable tech is moving from functional trackers to whimsical fashion.
-A new study finds that, as women achieve greater equality, there might now be a gender bias against men in recruitment for scientific professions, says The Economist.
-As marijuana legalization spreads, Fast Company looks at the blooming industry of pot tourism.
-Sugar may relieve stress, per a recent study cited in The New York Times.
–Digiday looks at slow fashion and consumers’ rising concern for ethical production.
-Underground pipelines might be a solution to the pollution and congestion caused by today’s shipping industry, according to Fast Co.Exist.
-With Facebook unveiling a call app, The Washington Post says the social network is poised to take over communication.
-A New York Times writer ponders “the age-old art of getting lost.”
Image credit: Wall Street Journal