A dynamic new generation is poised to come of age.

A dynamic new generation is poised to come of age. Generation Zers, born in the mid-1990s and early 2000s, are different altogether from millennials. Representing over $44 billion in annual purchasing power, today’s teenagers are characterized by ethical consumption habits, native digital technology use, entrepreneurial ambition, and progressive views on topics ranging from education to gender. This report features over 70 pages of analysis and brand examples across sectors including beauty, retail, media, technology, education and more.