TV's highest paid actress will star in a new reality series launching exclusively on Snapchat.
This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.
Snapchat launched its Discover feature earlier this year, partnering with CNN, ESPN, Comedy Central, People and others to bring bite-sized entertainment to its users. With the attention of millions of teens and millennials at its fingertips, the app is gearing up to be a serious media contender.
While Vergaraland is not Snapchat’s first foray into scripted series (January’s Literally Can’t Even debuted to mixed reviews), it’s the first to harness star power on Vergara’s level. This could be the new format’s big break.
Image credit: Snapchat