Amy’s Kitchen, known for its vegetarian frozen-food products, plans to open up its first fast-food spot later this year.
Amy’s Kitchen, known for its vegetarian frozen-food products, plans to open up its first fast-food spot, Amy’s Drive Thru, later this year. Located just north of San Francisco, the restaurant will offer a new take on fast food, serving exclusively vegetarian and 95% organic items.
The menu’s main feature will be the “Amy”: an organic veggie patty burger, made from scratch, dressed with the typical toppings of a classic burger. The Amy is priced at $2.99, “making it cheaper than a McDonald’s Quarter Pounder,” according to online magazine takepart. Staying true to Amy’s Kitchen’s original focus on vegetarian comfort foods, the restaurant will provide options such as chili fries, brown rice bowls, salads and more.
Amy’s Drive Thru also intends to build a “living roof” with drought-tolerant plants. The design “can reduce a building’s energy needs and significantly expand a roof’s lifespan,” according to an Amy’s Kitchen press release. The restaurant will also use an on-site water tower to water these plants and a reclaimed water system for irrigation.
Amy’s Kitchen’s entry into the fast-food industry represents a response to the growing demand for healthy and convenient food, as well as growing interest in vegetarianism—the animal advocacy group Faunalytics estimates that 12% of Americans are current or former vegetarians. Similar healthy, eco-friendly fast-food restaurants have emerged in recent months. Loco’l, for example, aims to “focus on sustainability as well as healthful, whole foods at an affordable price,” according to the Los Angeles Times.
As fast-food prices continue to rise and people demand healthier ways to indulge, the doors are opening for green and cheap alternatives to conventional fast food.
Image source: Fast Company