Vice is gearing up to launch its newest vertical—Broadly, a women’s news and interest channel “for women who know their place.”
Vice is gearing up to launch its newest vertical—Broadly, a women’s news and interest channel “for women who know their place.” The channel will cover “Sex, politics, culture, witchcraft. Women’s news you thought would exist by now.”
Broadly aims to be a break from the think-piecey norm of female-targeted content and deliver hard-hitting, reported stories. “I think that there’s a lot of light stuff going on as far personal essay kind of things,” creator Tracie Egan Morrissey told Capital New York. “I’m more interested in reporting on stories and reporting facts.” A promo for the channel teases stories about an all-female Kenyan village, Japanese vagina art, sex work in Spain, and witches in Brooklyn.
Broadly is one several women-centric online media outlets launching in 2015, following a previous wave that produced Jezebel, The Hairpin and xoJane, among others. The Pool, recently launched by a former Cosmo editor and a popular radio show host in the UK, is “a platform for women who are too busy to browse.” Like the tech darling site Medium, The Pool features indicators at the top of each post to let viewers know how long it will take to read. And former Vice Media ECD Thalia Mavros is set to launch The Front, “media by women, for the world,” this fall.
While the past several years have seen a groundswell of digital feminism, media outlets have been slow to infuse this new perspective into original reporting. “No one else was really doing original video reporting for women,” said Morrissey in The New York Observer. These up and comers are changing the narrative, dedicated to “telling the stories you won’t hear anywhere else.”
Watch for more news outlets to follow Broadly’s lead and create a new standard for women’s content.