A new pop-up bar in London makes imbibing easier than ever.

A new pop-up bar in London makes imbibing easier than ever. Created by “culinary wizards” Bompas & Parr, the installation features a room filled with a gin and tonic mist that gives guests that boozy buzz with a few deep breaths.

Inhalable alcohol has recently appeared on the menu at Café Artscience and elsewhere, but Bompas & Parr have spent six years developing this new full-room formula for breathable liquor, dubbed Alcoholic Architecture.

ALCOHOLICARCHITECTURE bompasparr
Photography by Ann Charlott Ommedal

Aside from bringing cool science to the bar scene, Alcoholic Architecture aims to include “a bit of storytelling and entertainment, applying the principles of Disneyland to the sociable drinking experience,” as Sam Bompas told us. The bar, located in a former monastery, features alcohol hand crafted by monks and gothic elements like human skulls and a live snake in the women’s restroom.

As Wired points out, storytelling is central to the project: “Enjoying your gin and tonic the old-fashioned way is great, but most of us know what that feels like. Walking into a cloud of gin and tonic is experiential and hedonistic. It’s about changing your perception of taste and having a great story to tell friends.”

smoky cocktails2 (credit Beth Evans_taken from Cocktails with Bompas & Parr published by Anova Books)
smoky cocktails (credit Beth Evans_taken from Cocktails with Bompas & Parr published by Anova Books)

Or, more accurately, to broadcast to friends. “The future of food and drink [is about] looking at interior spaces and food-based experiences entirely designed from the point of view of social media,” said Bompas. Their team had social media in mind from start to finish—the distances inside the bar were even calculated based on the focal length of an iPhone 5, Bompas told us.

Watch for more insights on food and drink in the Innovation Group’s forthcoming report.

TasteORama4 (photocredit Ann Charlott Ommedal)
Photography by Ann Charlott Ommedal