A restored UK theme park appeals to millennials' nostalgia and experientialism.

The power of hipster nostalgia has reached a new peak—freshly reopened Dreamland park in the UK is a restored vintage wonderland, complete with a roller disco, art deco cinema, and restored wooden roller coaster in all its “rickety, grinding glory.”

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Heralded as “the world’s first heritage amusement park,” Dreamland is finally rolling out its relaunch after a years-long campaign to save the abandoned fairgrounds. With only a small budget from grant money, the restoration team opted for kitsch over thrills, embracing a sensibility “somewhere between rockabilly revival and an anglophile Wes Anderson,” according to Icon.

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The park is playing to millennials’ preference for experientialism, making itself a hub for live music, circuses and other theatrics. Dreamland just announced a mini music festival to take place in its newly refurbished ballroom, headlined by indie darling Foals. The event sold out in less than a week.

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The recent project Dismaland, by street artist Banksy, is a macabre take on a similar idea—the theme park as Instagrammable space. Watch for more immersive, sensory spaces from artists and companies alike.

Image source: Dreamland