Uber as a verb, segmenting Hispanic consumers, branded travel media experiences.

–As fashion month kicks off in New York, the New York Times says the industry now views fashion week as a content platform for consumers.

MIT Technology Review shows how machine vision will soon be able to chart seasonal fashion trends.

–Meanwhile, Business of Fashion goes “inside fashion’s Instagram wars.”

–In an in-depth story on Uber, Fast Company looks at “how a brand becomes a verb—and why it’s significant.

–With a new whiskey glass built for outer space, Ballantine’s is the latest brand to look skyward to inspire consumers. Via New York Times.

Nielsen explains why Hispanic consumers need to be segmented by culture, not just language and demographics.

–As Travel + Leisure launches custom itineraries, the travel media industry is increasingly “shoppable” as readers buy into branded experiences, per Skift.

–New payment apps are shifting Chinese attitudes toward spending, writes Shanghai Flamingo.

–Low oil prices have not put the breaks on luxury retail in the Middle East, as Mall of Qatar plows ahead, per Gulf Business.

Wired says the next generation of Pokémon fans will interact with the fictional world via augmented reality.

Pacific Standard looks at what happens when “big data becomes bad data.”

MIT Technology Review explores how phone data is becoming a powerful tool to understand real-time behavior in cities.

–Pizza gets political: a US chain is accepting Mexican pesos to show the importance of Mexico to the US economy. Via MarketWatch.

–Can Netflix break through in Japan, where it faces a “culture of not paying for content”? Bloomberg Businessweek investigates.