Streaming as a new genre, ultraluxe Apple stores, WeChat cheat sheet.

–Coinciding with the Paris climate talks, Adidas releases a shoe made in part from 3D-printed, recovered ocean plastic. Via Business of Fashion.

–In a new take on the sharing economy, Bloomberg explores “why China’s millennials are happy to own nothing.”

– “Streaming TV isn’t just a new way to watch,” writes the New York Times. “It’s a new genre.”

Pew Research Center’s new study on parenting in America reveals millennial parents are less anxious than their gen X counterparts.

–Apple’s retail head Angela Ahrendts is taking the company’s stores “ultraluxe,” writes the New York Times.

Adweek has a roundup of what brands should know about WeChat, the Chinese app with 600m users.

–As beauty becomes ever more driven by social media, brands are shifting their ad spend accordingly, writes Business of Fashion.

–A new carbon fiber plane from Airbus and Qatar Airways battles jet lag with LED lights that mimic the natural progression of sunlight. Via Fast Company.

–Burberry’s spring campaign is inspired by social media and, appropriately, will run on “Facebook, YouTube, Twitter, Google+, LinkedIn, Instagram, Pinterest, Sina Weibo, Youku, WeChat, Line and Kakao,” writes WWD.

–New Balance is set to reveal a 3D printed shoe at CES, with plans to roll it out to consumers by April, says Fortune.

–Cult brand Moon Juice captures the “Los Angeles juice-cleanse zeitgeist,” writes Wallpaper*.

eMarketer breaks down how global digital ad spend varies by region.

–Google will make its self-driving car business a standalone Alphabet company in 2016 and potentially also give Uber a run for its money, says Bloomberg.

–Airbnb is set to “top one million guests in a single night on New Year’s Eve,” writes Skift.