"Made In America," the new future of TV, eSports marketing heats up.

–The founders behind a Brooklyn-based agency used their own DNA to create a distinctly unique visual brand, showing the possibility for DNA sequencing beyond the lab. Via Visual News.

–Ikea’s PS line is experimenting with techniques to upcycle its own unused materials as millennial shoppers become increasingly concerned about environmental waste, according to Dezeen.

–”The way people are shopping in China is changing,” says the CEO who just opened a mall next to Shanghai’s Disneyland. Via South China Morning Post.

–What’s the future for professional sports? According to Digiday, brands are betting big on eSports, or video games.

–One step at a time: MIT designs an AR piano that visualizes musical motion, with tiny projected animated figures scaling the keys. Via The Creators Project.

–”The concept of millennials, as we say in the office, is so last year”: Why Yotel is targeting tech-savvy travelers of all ages. Via Digiday.

–Netflix invented the future of television. But can it keep up with the competition? The New York Times investigates.

–While you were out: Airbnb and the Tate Modern are partnering with “visionary interior decorator” Yayoi Kusama to transform a Londoner’s bedroom into an immersive installation, says i-D.

–Why are New Balance’s “Made in USA” shoes so appealing to Chinese consumers? NPR reports.

–An AI wrote a sci-fi movie, and it’s actually pretty good. Via Ars Technica.

–Storage full? Google can tell you what apps to delete, says the Wall Street Journal.

–Japan’s multisensory Robot Restaurant fuses techno theater with performance art, The Creators Project reports.

–A writer takes a stroll through Iraq’s vibrant alternative to Times Square. Via BBC Magazine.