Vitality travel, Birkenstock beds, Milan Fashion Week.
–The “Museum Workout” at the Metropolitan Museum of Art is equal parts dance class, museum tour and performance art. Via New York magazine.
–Richard Branson’s next big idea is Virgin Sport, a sport festival that wants to be the Coachella for fitness. Via Fast Company.
–For Swissôtel, a team from Wallpaper created the “vitality room,” a hospitality concept that “seamlessly addresses many aspects of wellbeing” including lighting and scent. Via Wallpaper.
–As “the boundaries between fashion and interiors increasingly blur,” writes WGSN, footwear brand Birkenstock launches a premium collection of beds and mattresses…
–…and Prada’s show at Milan Fashion Week moved away from immersive set design to a “series of interior spaces.” Via Dezeen.
–Which country downloads the most apps? According to the BBC, India and China took top spots in 2016.
–From Lockheed Martin to L. L. Bean, the BBC examines Donald Trump’s “uneasy” relationship with businesses.
–Gosha Rubchinskiy’s partnership with Adidas Football wants to bridge the “global vs. local” divide in the run-up to the 2018 World Cup. Via the Business of Fashion.
–Can luxury fashion survive the digital era? The Wall Street Journal breaks down the industry’s approach.
–ElliQ, an Alexa-like “active aging companion,” helps the elderly connect to friends and family. Via the Verge.
–TechCrunch goes inside the push to make Puerto Rico a hub for tech and entrepreneurialism.
–Maybelline is taking a page out of CoverGirl’s playbook with a campaign starring a male beauty influencer, writes Adweek.
–Even more brands will become “smart” as AI technology becomes easier to access, writes the Innovation Group’s Marie Stafford. Via Campaign.
–Rebecca Minkoff’s new venture capital fund is looking for startups. Via Fashion and Mash.