Generation Health, Shazam for Pinterest, athleisure makeup.

–Google’s first experiment with its Awareness API is a “data dress” based on a user’s habits, created with H&M brand Ivyrevel. Via the Verge.

–Can AI make us better storytellers? Google and IBM are among those trying to figure it out. Via Fast Company.

–”We have the opportunity to make the generation born now the healthiest generation in history,” says the CEO of Johnson & Johnson. Via TechCrunch.

–”Think Shazam for products:” Pinterest can now match real-world objects to Pinterest pages, writes Ad Age.

–”Sporty is the new sexy:” Why fitness–proof cosmetics are the next trend in athleisure. Via Fast Company.

–Movie industry executives are under pressure to include Chinese actors in meaningful Hollywood roles, not just cameos (or “empty vases.”) Via the Wall Street Journal.

–Alibaba is expanding its presence in Australia and New Zealand thanks to sales growth, writes Business of Fashion.

–Is the next major start-up hub in Chile? Raconteur investigates.

–Yves Béhar shares a new design manifesto for the age of AI. Via Fast Company.

–The 30 most creative under 30 in advertising, according to Business Insider.

–An Amazon Super Bowl ad seemed like it was trying to ready viewers for its drone delivery service, Amazon Prime Air…via TechCrunch.

–Ford’s new hub in New York City highlights future-of-transportation concepts as it transitions “from an automotive to an automotive and mobility company.” Via TechCrunch.

–New York Fashion Week kicks off with a partnership called “Fashion Stands with Planned Parenthood.” Via Nylon.

–Executives in the hotel industry claim that robot room service will be the norm within five years. Via the Economist.