Disney's generational shift, meme marketing, the end of see-now-buy-now.

–’Millennial pink’ refuses to go away: What the catchy gender-neutral color says about our times. Via New York Magazine.

–According to Bloomberg, the next Apple products will focus on the “game-changing potential” of AR technology…

–…while Alibaba is also pouring money into AR startups, writes Fashion and Mash.

–Disney is hoping that a “generational pull” will convert millennials into merchandise buyers—particularly after Beauty and the Beast. Via Bloomberg. 

–For Gucci’s latest campaign, the brand turned to an unlikely source for inspiration: Memes. Via Dazed.

–See-now-buy-now is “a logistical nightmare.” Will the retail trend hit a wall? Glossy investigates.

–Major beauty brands are hoping to catch consumers on social media by snapping up buzzy indie brands, writes Bloomberg.

–”In the future, much preventive health care will take place in the home,” says design brand Dornbracht of their new spa-inspired line of home fittings. Via Dezeen.

V Magazine is breaking new ground in the representation of disabilities with a spread featuring Caitin Stickels, a model with a rare genetic disorder. Via Bustle.

–Smart technology is transforming cities worldwide. So why can’t it solve China’s smog problem? Raconteur investigates.

–Lifestyle guru Gwenyth Paltrow is launching a line of vitamins, as lifestyle brand increasingly look to incorporate health and wellness. Via InStyle.

–Can virtual reality help treat PTSD? A Pentagon-led project aims to find out. Via Bloomberg Businessweek.

–Sesame Street’s newest cast member is Julia, a muppet with autism who teaches young viewers about the autism spectrum. Via NPR.

–H&M’s & Other Stories has opened a new design studio in LA. Via the Hollywood Reporter.

–In Kenya, mobile banking takes on new meaning with the world’s first mobile-only government bond. Via Quartz.

Image: The Gallery restaurant at Sketch, London.