The blended burger, hotel Airbnb, the app economy.

–From big brands to nonprofits, these are the best campaigns of Pride Month, writes Campaign Mag.

–”We need to be their sanctuary, whether they need retail therapy or want to feel good about themselves”: Why retailers continue to tap into wellness. Via the Business of Fashion.

–Sonic’s first “blended burger” mixed beef with mushrooms for an environmentally friendly burger with wide appeal. Via Fast Company.

–Airbnb is planning to launch a pilot program of quality-inspected rooms “intended to attract higher-paying travelers who have yet to use Airbnb because they prefer the amenities guaranteed by fancy hotels,” writes Bloomberg.

–According to a new study, the app economy could be worth $6 trillion in five years, up from $1 trillion last year. Via Recode.

–Amazon and Nike are in talks to strike a direct partnership, a move that “could be devastating for brick-and-mortar department stores,” says Refinery29.

–In London, trucks are already making autonomous grocery dropoffs thanks to a trial from the University of Oxford. Via Mashable.

–Hyper Chariot wants to bring the Hyperloop to London by 2040, with a 4,000mph train that runs from London to Edinburgh in eight minutes. Via the Independent.

–Who’s leading the charge to harness AI for underserved populations? Not Silicon Valley, writes Recode—it’s nonprofits.

–Berlin-based Infarm is building modular vertical farms for grocery stores. Via TechCrunch.

–Cannes Lions announced a new committee “to help shape the future of the festival” after facing public criticism at this year’s event. Via Campaign.

–”They definitely need to increase their assortment vs. Amazon”: Why Walmart needs its latest ‘Open Call’ to diversify its product lineup. Via Business of Fashion.